10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best Media Buying Strategy on a Shoe-String

This award honors campaigns with the most effective media buying strategies on a shoe-string budget across platforms including social, mobile and video. Media spend budget must be less than $100,000. Programmatic strategies are eligible for this award.

Finalists

finalist
Cafe de Colombia - Greatness is Brewing
Café de Colombia, the public-facing arm of the Colombian Coffee Growers Federation, approached Rokkan to lead the brand's first major advertising push in the U.S. since 1989. The purpose of the program would be to introduce 100% Colombian coffee to a new generation of American audiences while subtly re-establishing the iconic Juan Valdez brand a...
finalist
LEGOLAND Florida E-commerce BOGO Awesomer Annual Pass Offer
In a crowd of Central Florida theme parks and resorts, LEGOLAND Florida needed to stand out. But with a smaller budget than many of their heavy-hitting competitors, they tasked us with devising a social media initiative that could accomplish their lofty goals on a shoe-string budget. The goal was to expand the base of Awesomer Annual Pass Mem...
finalist
Pincho Factory
Pincho Factory is an award-winning fast casual restaurant based in Miami, serving up pinchos, burgers, salads and other favorites. They opened their doors in 2010 in a small location in Miami. After three successful years as a neighborhood favorite, they expanded to a second location. In 2015 they started to gets serious about growing the franch...
finalist
Tap That Glass – Countdown Videos
Our goal for the Orange is the New Black Season 4 campaign was to make fans feel like they were getting a personal interaction with the characters that they had grown to love. So, our countdown series needed to feel native to the platform and feature talent directly interacting with fans in a small way.
finalist
The Periodic Table: Something to Sing About
Every year in mid-October the American Chemical Society celebrates National Chemistry Week as a way of uniting businesses, schools, and individuals to enhance the public's perception of chemistry. We proactively came up with a one-week program on behalf of our client, The Chemours Company. A recent spin off of DuPont, Chemours is a new chemical ...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018