9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Media Buying Strategy on a Shoe-String

This award honors campaigns with the most effective media buying strategies on a shoe-string budget across platforms including social, mobile and video. Media spend budget must be less than $100,000. Programmatic strategies are eligible for this award.

Finalists

finalist
Cafe de Colombia - Greatness is Brewing
Café de Colombia, the public-facing arm of the Colombian Coffee Growers Federation, approached Rokkan to lead the brand's first major advertising push in the U.S. since 1989. The purpose of the program would be to introduce 100% Colombian coffee to a new generation of American audiences while subtly re-establishing the iconic Juan Valdez brand a...
finalist
LEGOLAND Florida E-commerce BOGO Awesomer Annual Pass Offer
In a crowd of Central Florida theme parks and resorts, LEGOLAND Florida needed to stand out. But with a smaller budget than many of their heavy-hitting competitors, they tasked us with devising a social media initiative that could accomplish their lofty goals on a shoe-string budget. The goal was to expand the base of Awesomer Annual Pass Mem...
finalist
Pincho Factory
Pincho Factory is an award-winning fast casual restaurant based in Miami, serving up pinchos, burgers, salads and other favorites. They opened their doors in 2010 in a small location in Miami. After three successful years as a neighborhood favorite, they expanded to a second location. In 2015 they started to gets serious about growing the franch...
finalist
Tap That Glass – Countdown Videos
Our goal for the Orange is the New Black Season 4 campaign was to make fans feel like they were getting a personal interaction with the characters that they had grown to love. So, our countdown series needed to feel native to the platform and feature talent directly interacting with fans in a small way.
finalist
The Periodic Table: Something to Sing About
Every year in mid-October the American Chemical Society celebrates National Chemistry Week as a way of uniting businesses, schools, and individuals to enhance the public's perception of chemistry. We proactively came up with a one-week program on behalf of our client, The Chemours Company. A recent spin off of DuPont, Chemours is a new chemical ...
finalist
Untasty Dishes
Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kills more people than all forms of violence – including war. But in America and much of the Western World, we don't even have to consider it. Dirty water is simply not on our radar. So charity: water gave us a mission: Make dirty water real for peop...

Nominees

Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketing platforms with Silicon Valley's Season 3 plot. Knowing that the in-story websites for Pied Piper, Raviga, Hooli, Bachminty. Endframe and Code/Rag were fan favorites, HBO took in-story marketing to the next level by advertising on behalf of these fictional...
Chambord Social Media Campaign
Chambord, the French raspberry liqueur had a petite problem in the US. Nobody's ears had heard of it or tastebuds knew what to do with it. So, the brand asked Mistress to help it cut through the clutter of social media by creating a visual imagery that was addicting to stare at, extended the brand's whimsical persona into the social space, and ultimately ...
Pasadena City College Pathways To A Four-Year Degree
Pasadena City College's Pathways program is known as the largest and most comprehensive program of its kind that addresses the needs of students transitioning from high school to college. The award-winning PCC Pathways provides an informed, supported and sincere road, constantly seeking ways to scale up and offer a positive influence on the incoming stude...
Tidy Cats - Stank Face
Pop quiz: If you make cat litter, what's the one thing, the single quality you need to be known for above all others? That's right, odor control! OK, but small problem…every other litter brand in the market passed that pop quiz, too. In the world of cat litter, everyone is striving toward the same goal. To raise the bar on the most important equity measur...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.