10th Annual Shorty Awards Categories


See below for official categories.

Influencers

Honoring the most notable and viral Influencers from 2017. See below for official categories.

Arts & Entertainment
Team Internet
Creative & Media
Tech & Innovation
Content of the Year

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Mobile Sites & Apps
Strategy & Engagement
Video by Platform
Video Content
Agency of the Year

From the 9th Annual Shorty Awards Best Mid-Range Media Buying Strategy

This award honors campaigns with the most effective media buying strategies across platforms including social, mobile and video with a media-spend budget between $100,000 and $500,000. Programmatic strategies are eligible for this award.

Winner

Mid-Range Media Buying Strategy
winner
audience
#HallmarkAtWalgreens Ambassador Campaign
The Hallmark Ambassador Campaign included a series of influencer marketing flights for Hallmark at Walgreens during calendar 2016. We set out to remind target audiences that Walgreens is the place to go for all things Hallmark, with the primary focus across campaigns on greeting cards. The programs in this comprehensive influencer marketing seri...

Finalists

Mid-Range Media Buying Strategy
finalist
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round tournament games (including truTV), then take to Twitter complaining about truTV's perceived obscurity and irrelevance. Not willing to be a Twitter target, truTV jumped into these live threads with humor and a self-aware campaign, seeking to co-opt t...
Mid-Range Media Buying Strategy
finalist
Mikimoto America
With more than 123 years of history, the Mikimoto name has become synonymous with cultured pearls and the brand's luxurious pearl strands. As a timeless staple in jewelry boxes around the world, the pearl strand has built up a number of associations around it as well as the women that wear them.WIth "Explore the Original," Rokkan was tasked with...
Mid-Range Media Buying Strategy
finalist
Yours Mine or Ours “House of Dolls”
As Bravo network was looking to expand our programming mix as well as core audience base into the real estate and home design category with the launch of new series Yours, Mine or Ours, it was clear a different type of campaign would be needed to appeal to the right audience of "casual" Bravo viewers and a qualified real estate/design aficionado...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018

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