9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Mid-Range Media Buying Strategy

This award honors campaigns with the most effective media buying strategies across platforms including social, mobile and video with a media-spend budget between $100,000 and $500,000. Programmatic strategies are eligible for this award.


#HallmarkAtWalgreens Ambassador Campaign
The Hallmark Ambassador Campaign included a series of influencer marketing flights for Hallmark at Walgreens during calendar 2016. We set out to remind target audiences that Walgreens is the place to go for all things Hallmark, with the primary focus across campaigns on greeting cards. The programs in this comprehensive influencer marketing seri...
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round tournament games (including truTV), then take to Twitter complaining about truTV's perceived obscurity and irrelevance. Not willing to be a Twitter target, truTV jumped into these live threads with humor and a self-aware campaign, seeking to co-opt t...
Mikimoto America
With more than 123 years of history, the Mikimoto name has become synonymous with cultured pearls and the brand's luxurious pearl strands. As a timeless staple in jewelry boxes around the world, the pearl strand has built up a number of associations around it as well as the women that wear them.WIth "Explore the Original," Rokkan was tasked with...
Yours Mine or Ours “House of Dolls”
As Bravo network was looking to expand our programming mix as well as core audience base into the real estate and home design category with the launch of new series Yours, Mine or Ours, it was clear a different type of campaign would be needed to appeal to the right audience of "casual" Bravo viewers and a qualified real estate/design aficionado...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.