10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best use of Long Form Video

This award honors the most effective and creative use of long form video by a brand, agency or organization in a social media marketing campaign. Videos must be 2 or more minutes in length to qualify.

Finalists

finalist
gold
Why Anita Hill Matters
"Why Anita Hill Matters" sought to educate viewers about the significance and lasting effects of Anita Hill's testimony at Clarence Thomas' Supreme Court confirmation hearing. The video aimed to introduce those who have never heard of Anita Hill to her legacy while also deepening and expanding the knowledge of those who remember her groundbreaki...
finalist
CONAN Remotes: Ride Along 2 with Kevin Hart and Ice Cube
CONAN fans love his Remotes – When Conan Roams Wild. These extended segments feature Conan and a few of the CONAN staff members out on the streets, doing improv encounters with an unrehearsed public as Conan follows one of his quirky fascinations.Universal sought targeted promotion for Ride Along 2. Universal and Turner partnered to create a cus...
finalist
Gabriel
Banco Bradesco was one of the sponsors for the 2016 Olympics in Rio de Janeiro, and our objective was to activate their sponsorship campaign.
finalist
Harley-Davidson: The Comeback Chapter
Every day, 22 veterans take their own life – many of whom suffer from Post-Traumatic Stress Disorder (PTSD). Harley-Davidson decided to try and change that narrative by positively impacting the lives of those who have served and reinforcing the importance of learning to ride safely, since anecdotal evidence shows that peer-to-peer activities suc...
finalist
Laphroaig Filibuster
Laphroaig Single Malt Scotch Whisky is not for everyone. Its distinct taste incites unique and visceral descriptions such as "Smells like medicine. Tastes like soil. My whisky of choice." And those are just from the people who love it.Laphroaig's critically acclaimed #OpinionsWelcome campaign has sought to intrigue, attract, and recruit a new ge...

Nominees

100 Layers of Condoms
Youtube is one of the largest online search engines,second only to Google. In order to reach as many people as possible, it's imperative to create video content that will get noticed and is easy to access.Planned Parenthood creates online sexual health content that's medically accurate, health literate, evidence-based, and engaging to our audiences.In our...
Budweiser: Harry Caray's Last Call
Today more than ever, brands need to move at the speed of culture to stay relevant. But not every brand should insert itself into every trending topic. The challenge is finding one that is authentic to that brand, that audience, and that moment. It's not easy to find the perfect moment. But in October 2016, Budweiser did. Cubs fans had been waiting over a...
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to drive excitement and awareness for the sequel, re-engage players of the original CSR game title, while acquiring new players and driving game installs. Targ...
Carry Light Campaign
Carry Light Campaign:ALEX AND ANI launched a global campaign to inspire and activate consumers with a sense of deeper purpose and broader community while also promoting LIBERTY COPPER, featuring original copper from the centennial restoration of the Statue of Liberty.
Cease & Assist Video Series
With the objective of bringing fans even more up close and personal with their favorite "Bravolebrities," Bravo's Social Media Team developed the original video series, Cease and Assist, featured on Facebook, Instagram and bravotv.com, which dives into the hilarity that ensues when Andy Cohen's assistant tries to assist some of Bravo's over-the-top talent...
Dad Insurance For Fearless Dreamers
Demonstrating the relationship between insurance and dreams is at the core of our messaging, and this film serves as a thoughtful and emotional metaphor for insurance, showing how a father's careful protection enabled his son to pursue his dream. It's a true-to-life story that highlights the fearless confidence that comes from having just the right protec...
Dads for Transgender Equality
Over the past several years, the Human Rights Campaign, the nation's largest LGBTQ civil rights organization, has seen dramatic gains in transgender visibility and acceptance. Despite this increase, we have seen a slew of hateful anti-transgender legislation and an epidemic of violence against transgender women of color across the nation. As part of this ...
NBC News: How Fake News Helps a Macedonia Teen Strike It Rich
The concept of fake news came to dominate the news cycle before and after the vote, with one analysis finding that false stories outperformed the mainstream media on Facebook during the final run in. Other commentators claimed fake news may have even had a hand in the final result.NBC News wanted to delve into this issue further and became the first news ...
Nous Proches Aidants
"Nous, Proches Aidants" ("We, caregivers") is an interactive Web documentary combining caregiver and professional testimonies, that launched on November 6, on nousprochesaidants.com. In addition to information and testimonies, visitors can participate by sharing a textual, photographic, or video contribution. The platform offers an immersive and unique ex...
Ruby Tuesday's "Shy Girl"
The Garden Bar is Ruby Tuesday's differentiator within the competitive casual dining industry, and in 2016, the dining chain ran a 12-week program in 23 Atlanta-area locations to test a revamped Garden Bar. VaynerMedia was tasked with leveraging social media to introduce diners to the revamped Garden Bar. The primary goal was to increase awareness and tri...
The Nerdery’s Top Row Club
As a custom software design and development company, we launch our fair share of websites, but our own nerdery.com had changed little for longer than we care to admit until January 2016. This time we created a website and revealed a brand evolution, as our own client. A key feature from our old website that did NOT make it into our new website was our ico...
The People v O.J. Simpson: American Crime Story- In Character with Courtney B. Vance
It's not easy playing Johnnie. The cast and crew discuss how Courtney B. Vance mastered the role of O.J.'s charismatic attorney. The behind the scenes video gives fans an inside look into Vance's performance of Johnnie Cochran.
Transformers: Combiner Wars
How do you reach and engage a fan audience with new content and a new storyline while maintaining the nostalgia that fans expect? Transformers fans have been a part of the Franchise since the 1980's and we wanted to offer them new and exciting entertainment that would bring them back to when they first fell in love with the brand while expanding the world...
Xero X Coffee Supreme
We sort to achieve two objectives with this film. Firstly, to redefine the genre of brand created customer stories from both a production value and storytelling perspective within the Accounting Software industry and in doing so clearly distinguish our brands content from our competitors. Secondly, to drive new customer leads within the global specialit...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.