9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Periscope and Twitch. See previous winners and honorees here.

Finalists

finalist
gold
GOODFest
The Pixel phone launch introduced the best smartphone camera to ever hit the market. GOOD created GOODFest as an experience 20-something millennials would find worth capturing, in a way that showcased the low-light quality of the phone. Our primary objectives were: driving positive, mass awareness of Google's Pixel; engaging viewers via video co...
finalist
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. In order to reach them and continue to engage their fandom, our overarching marketing strategy and message was that fans could watch the show EVERYWHERE. Facebook Live gave us a unique opportunity to reach our vast glob...
finalist
LIVE: The Tale of the Merrier Carrier
During the 2016 holiday season Cricket Wireless needed a way to break through the marketing noise and stand out in a competitive space. To drive brand awareness and consideration, Cricket Wireless developed a strategic disruption by producing a world record breaking 24-hour YouTube livestream packed with everything about the season that the bran...
finalist
audience
Twitch Plays Nuketown
Every year, Activision releases a new installment of its hugely popular gaming franchise, Call of Duty. And with the release of Infinite Warfare and Modern Warfare Remastered, this year was no different. To celebrate these 2016 title releases, we wanted to give our passionate fanbase an interactive, action-packed experience. With Call of Duty XP...
finalist
VMA All Access Cross-Platform Live Stream
Every year, MTV works to reinvent the fan experience during the highly anticipated Video Music Awards, which mark the biggest night in music for the network. During the 2016 show, MTV aimed to pull back the curtain for viewers through the All Access Cross-Platform Live Stream and give fans behind-the-scenes access before, during, and after the s...

Nominees

"She Loves Me" Live Stream
In 2015, producers Bonnie Comley and Stewart F. Lane launched BroadwayHD on a mission to promote and preserve live theater and extend its reach to theater lovers around the world. With that goal in mind, they set a number of objectives. After attaining several, such as adding over 160 titles to BroadwayHD.com's on-demand library and live streaming Off-Br...
#LiveFromLV
#LiveFromLV had two primary objectives:1 ) Awareness:Showcase Las Vegas, and MGM Resorts, as the ultimate New Year's Eve travel destination, especially on the west coast2) Develop Las Vegas intention which could lead to later conversion:Increase Las Vegas and MGM Resorts intention, prior to January 2017 booking period Develop retargeting lists from those ...
CATmageddon x Twitch Livestream: Gone Kitty Gone
Teens spend next to no time thinking about the effects of cigarette smoking, but the average teen spends a considerable amount of time playing video games – where they're being exposed to tobacco imagery in unprecedented ways. Many of the top-selling video games – like Halo, Call of Duty, and Grand Theft Auto – feature characters who smoke. And the 56% of...
Day of DOOM
On March 29th, 2016, four famous athletes, Rob Gronkowski, Chad "Ochocinco" Johnson, Thierry Henry, and Antonio Brown, paired with four gaming influencers to face off in the ultimate video game tournament livestreamed on the Rooster Teeth YouTube Gaming channel. Day of DOOM garnered millions of video views and a huge social response, revving up excitement...
Game of Thrones Red Carpet Facebook Live
In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M fans. For the Season 6 red carpet premiere, HBO decided to reach this audience. Live.
SMOSH Live!
This summer, DEFY Media's youth comedy brand SMOSH partnered with Wrigley's 5 Gum and Starcom Worldwide, to break digital content barriers with a fully produced, professionally rendered live sketch show—SMOSH Live, presented by 5 Gum. Inspired by Saturday Night Live, this 90-minute livestreamed event brought the popular SMOSH sketches to a live studio aud...
Supporting American Icons with Macy’s Summer Vibes
Engaging Millennials to shop at Macy's continues to be an important focus for the retailer.For the last three years, Macy's "American Icons" campaign has celebrated the people, places and things (especially fashion!) that American's love about summer, starting in May on Memorial Day and culminating on Independence Day – July 4th. During this heightened ti...
Tough Mudder: World’s Toughest Mudder – Live Stream
With a passionate community of more than 2.5 million craving more and more content, Tough Mudder's goal in 2016 was to find a way to showcase its signature event –World's Toughest Mudder – to millions more fans around the world while growing its brand and highlighting the athletes that race all season long.Tough Mudder planned to leverage the global expos...
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE's flagship website and App, WWE's hugely...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.