10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.

Finalists

finalist
#UpForGrabs
As the official sponsor of the Super Bowl 50 Halftime Show, Pepsi was set to pull out all the stops for an epic performance. Our immediate goal was to drive mass social engagement during Halftime - and ultimately, we wanted consumers to associate the Super Bowl Halftime Show with Pepsi. Breaking through the social chatter during the Super Bowl h...
finalist
audience
Buy A Lady A Drink
750 million people around the globe lack access to clean water. This issue disproportionately affects women, who spend an aggregate of 200 million hours/day collecting the water that keeps their families alive (source: UNICEF).Stella Artois knows that – without clean water – it would be nothing, and it certainly wouldn't enjoy the 600-year legac...
finalist
Dirk Gently
EVERYTHINGISCONNECTED. Dirk Gently's Holistic Detective Agency― a 2016 TV adaptation of Douglas Adams popular novel― introduced a witty, eccentric world of humor and mystery to BBC America with all the potential to become a cult-classic, attracting an incredible audience. Vampires. Corgi. Time Travel. Cult. Kitten. EVERYTHING IS CONNECTED. ...
finalist
OREO Goes Live on Hairspray
Our objective was to leverage the nostalgia of the OREO brand to help celebrate and strengthen OREO cookie's core consumption ritual with milk, and get people to rediscover the wonder of dunking.Mondelez wanted to find a unique way to celebrate the ritual and wonder of dunking an OREO cookie in milk, while working in tandem with Nabisco's 115th ...
finalist
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE's flagship website and App, WW...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.