2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

Finalists

finalist
gold
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is constantly trying to find a new way to tell an old story. We needed to connect smoking to something our audience cares about as much as themselves: their pets. 65% of U.S. households own a pet, which equates to 79.7 million homes. For our #CATmageddon c...
finalist
silver
Donald Trump Encouraged Voters to #AskTheGays. So We Answered.
Just days after the horrific shooting at Pulse nightclub in Orlando, Donald Trump had the audacity to pander to LGBTQ voters. While on the campaign trail in North Carolina, Trump challenged his skeptics to "ask the gays" about where he stood on LGBTQ equality.Trump argued that he would protect LGBTQ people and be a president for all Americans, b...
finalist
bronze
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million members strong and growing, "My Starbucks Rewards" was touted as industry-leading by media and investors. Then, in February, Starbucks made a surprising announcement: after much consideration, the company would replace the existing loyalty program with a...
finalist
Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty
In 2007, eco-friendly products were starting to gain demand, and EcoTools saw an opportunity to pioneer a new kind of beauty product. A line that would not only preserve the beauty of the environment but also help women feel more beautiful. Giving back has always been at the core of the brand and since launch they have donated more than $1 milli...
finalist
#iVoteCat
Less Pawlitics. More Cats. During one of the most grueling election seasons in recent history, World's Best Cat Litter™ sought to put the dirty "pawlitics" on pause with #iVoteCat, a feel-good campaign that asked people to show their support for cats, no matter who they were voting for on November 8th.World's Best Cat Litter™, a natural cat litt...

Nominees

Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food, we wanted to align with people's natural desire to give back during the holiday season, and empower them to give Real Food to families struggling with hung...
#1917LIVE
What if Twitter existed 100 years ago? Just imagine, Russia's Tsar Nicholas II, after signing a forced abdication in March 1917, he reaches—not for his usual cigarette—but instead…his iPhone.Presenting arguably the most ambitious, large-scale LIVE history re-enactment to ever be attempted on Twitter, #1917LIVE is a project that aims to tell the story of t...
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThisMovie, a campaign designed to raise awareness among the general public and catch the attention of the United Nations concerning the situation in Burundi. Our challenge was to denounce through a social media campaign, centered around a shocking trailer, the ...
#ilooklikeadeveloper
According to a Department of Labor Current Population Survey, only 34% of all Web Developers are women. Our goal was to raise awareness and inspire females to pursue a career in tech.On Women's Equality Day, Friday, August 26, 2016, General Assembly launched our #ilooklikeadeveloper event series. The campaign aimed to empower women in tech and inspire wom...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.