9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Finalists

finalist
Change Perspective
In the past several years, mobile video has exposed a decades old problem of police violence against African Americans. Visa Rushcard, with a brand promise to always be there for its community, became the first marketer to address this tragic issue.As VISA Rushcard's agency of record, our objective was to develop creative advertising that would ...
finalist
Expedia Dream Adventures
Expedia.com®, one of the world's largest full service online travel sites*, launched a first-of-its-kind, immersive virtual reality (VR) campaign in March 2016 to raise awareness and drive donations for St. Jude Children's Research Hospital. Expedia leveraged VR technology to capture the dream adventures of four special kids fighting cancer at S...
finalist
Honey Maid | Wholesome Button
In 2014, Weber Shandwick alongside the brand and advertising creative partner agency Droga5 first launched Honey Maid's (a Mondelez International brand) "This Is Wholesome" campaign. The campaign is rooted in the idea that while the makeup and day-to-day lives of families have evolved, the importance of wholesome family connections remains the s...
finalist
Kidsbook
Itaú Bank, the largest privately-held financial institution in Latin America, believes that education is a key element for the sustainable development of a country. For years, through the Fundação Itaú Social Foundation, it has been operating in all Brazilian territory investing financial resources in programs that aim at the progress of public ...
finalist
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of Major League Baseball and the Cubs, MasterCard had an opportunity to be part of history. We had two objectives: 1) connect with avid (and long-suffering) Cubs fans and everyone else rooting for the underdog, and 2) become part of the conversation in...
finalist
Twitch Plays Nuketown
Every year, Activision releases a new installment of its hugely popular gaming franchise, Call of Duty. And with the release of Infinite Warfare and Modern Warfare Remastered, this year was no different. To celebrate these 2016 title releases, we wanted to give our passionate fanbase an interactive, action-packed experience. With Call of Duty XP...

Nominees

#MeganeExperience
Data catching on cars with the Renault #MeganeExperience. To promote the new Megane, Renault launches #MeganeExperience, an experience based on a simple idea: "live automobiles sensations for real" and according to the new TV Spot's base line : "Activate your sensations". The objective with the #MeganeExperience was to demonstrate the real sensations that...
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a truly dynamic and innovative 360 degree ship tour highlighting all of the new and differentiated features that Carnival Vista has to offer. By teaming up with internet legend and visual effect guru, Zach King, we were able to pair innovative technology with a...
Denny’s Pancake Live
Years ago we brought to life Denny's most iconic dish with the web series The Grand Slams, working with Stoopid Buddies Studios (creators of Robot Chicken). To align with Denny's new pancakes launch, we wanted to make The Grand Slams more engaging and thought, "why not bring our beloved Pancake character to life?" We always wanted to talk to a Pancake, so...
Hawaii VR: Let Hawaii Happen
Hawaii Tourism Authority's primary objective was to find innovative ways to let potential visitors experience and learn about the variety of activities and unique personalities of each island. Our key challenge was to create awareness about the unique experiences each Hawaiian island has to offer. Consumer insights showed us that many who have never been ...
Meet Insomnobot-3000, Your New Best Friend
No matter how comfortable your mattress is, some nights it's still impossible to fall asleep. Whether you stayed up late binging on Netflix, tried to get to inbox zero, or gulped down coffee at 4pm, insomnia is real. It's easy for the loneliness to set in at 1am when it feels like the rest of the world is already sound asleep. Casper wanted to provide ins...
Mucinex: Mr. Mucus Talks Back
Cold and flu season descends upon millions of Americans between October and March and, for six months out of the year, brands fight to regain awareness and consideration. The problem is, people don't engage with the cold and flu category unless they're actually sick. But would this change if they came face to face with the very booger that infects them? W...
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 out of 10 bottles sold are labeled Patrón. And yet, most people think of enjoying their tequila as a shot, bottle service, or in a top-shelf margarita.We needed to change that perception to increase growth in the U.S. and internationally as new competitors we...
Qantas Out of Office
For many corporate employees, receiving a boring Out of Office automatic response is a daily occurrence. Most of us don't read the entire email, if we bother to read it at all. But what if an Out of Office email could be transformed into a storytelling tool? We wanted to give the outdated automatic out of office email a new face, allowing employees to sha...
T-Mobile's Underwater Unboxing
Another 'unboxing' video ... big deal, right? A quick search for 'unboxing the Galaxy S7' and you'll get hundreds of results that all look the same.Our goal was to cut through the noise with a unique creative concept while still being genuine and informative so that the viewer could trust the content. We wanted to capture views from people interested in t...
ThinkPad Torture Test with Rahzel
The request was simple, take the rough, tough Lenovo ThinkPad X1 Yoga Laptop and prove just how durable it really is. So naturally we beat up a Laptop. To the Beat. We took the rough, tough Lenovo ThinkPad X1 Yoga Laptop. Added the Godfather of Noise: Rahzel. And tossed in 7 extreme torture tests and an original beatbox track by Rahzel. In the end, we h...
Westworld’s Concierge Chatbot: Aeden
How would you interact with an A.I.? That's the question at the heart of Season 1 of HBO's Westworld. The series is a dark odyssey about the dawn of artificial consciousness and the evolution of sin in a theme park populated by lifelike robots. To introduce fans to the unique, complex world, HBO and Google partnered to create the perfect combination of te...
Xbox Quantum Break – Mobile with Motion
The 3rd-person shooter space has continued to generate similar games and the category itself has become stale. Elaborate launches, cinematic trailers and extensive pre-release goals mean there has become a formulaic approach to generate awareness and hit targets.Gargantuan competitors such as Call of Duty and Battlefield release titles every year, keeping...
YARN
YARNs are tiny videos taken from movies, tv shows, and music videos. YARNs are used in social media and chat to personalize and augment conversations.YARN is like GIPHY but on steroids.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.