10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Finalists

finalist
gold
Panini Super Bowl Kid Reporter
For the past four years, Panini America's Super Bowl Kid Reporter contest has been a staple in the brand's quest to continue to reach younger fans and transform them into lifelong collectors. Each year, one grand-prize winner is awarded a dream trip to the Super Bowl to cover Opening Night on behalf of Panini as well as attend the big game. Thr...
finalist
silver
Ally Lucky Penny
At the outset of 2016, Ally was an online bank known well as a high-interest rate haven to older, wealthy savers but had just 9% unaided awareness amongst the general population. We had a tall order: grow general awareness of the bank in anticipation of the launch of several new products including a credit card, a mortgage service, and a new inv...
finalist
bronze
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of increasing and retaining creative cloud subscribers. We believe that people who are more highly skilled in a creative product's advanced functionality are more likely to continue subscribing because of their ever-growing ability to bring their creat...
finalist
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM. To provide women and girls with exclusive opportunities that will inspire their future STEM-related careers while advancing their present skills and education.Aid in building buzz around the release of the Oscar nominated film "Hidden Figures."
finalist
audience
The Daily Show: Third Month Mania
Every March, millions of Americans participate in March Madness. In one of the most polarizing election seasons ever, 2016 was the perfect time to capitalize on America's anger issues and create a tournament of issues to decide once and for all what Americans are maddest about.

Nominees

#BEHRDreamTiny
Business Objective: Generate demand for Behr Marquee Exterior Paint and Behr Premium Plus Interior paint products.Goals:•Create a campaign to engage consumers and generate social and earned media buzz, as well as positive word-of-mouth around the Behr brand to drive top-of-mind awareness and build brand equity.•Bring forward a big, breakthrough engagement...
2016 World Nutella Day
American food blogger and Nutella fan Sara Rosso started the World Nutella Day holiday in 2007. Since then, February 5th has been the day for fans around the world to come together online and celebrate Nutella. In 2015, when Sara handed over the holiday to Nutella, the brand knew that growing the day was crucial for brand equity far into the future.We bel...
Bridesmaid Box Celebrity Mailer
Bravo's "Vanderpump Rules" follows former "Real Housewives of Beverly Hills" housewife Lisa Vanderpump as she goes about her real calling — co-owning and running West Hollywood restaurant SUR. Combining her instinct for business and leadership with her more motherly inclinations, Lisa works to keep her staff in line even as drama blankets all aspects of t...
Capital One's Team Up for $10K Campaign
Capital One's Venture and Quicksilver credit cards are premiere in their rewards categories. With options for travel rewards/miles versus cashback, we believe that a customer's choice of card and rewards speaks volumes about them – beyond finances. For our customers, their card is an extension of who they are, and they strongly self-identify with their sp...
Carnival Horizon - Ship Name reveal
A creative way to announce our newest ship name and Generate Buzz! Ship name: Carnival Horizon
Citi® / AAdvantage® Everyday Adventures Contest
The Citi® / AAdvantage® card brand campaign was born out of the insight that the "modern explorer" is out there— one who values seeking out the extraordinary and is always thinking about their next adventure. The Citi® / AAdvantage® card is strategically positioned as the tool that helps the modern explorer get there faster, better and more often —it's th...
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more than 50 percent of Hyatt's total hotel portfolio – have been designed to recognize the needs of the modern business traveler.However, the problem is that today's business travelers have an overwhelming amount of choices when it comes to choosing a hotel. Wi...
Insecure (HBO) Insecure On Set Contest
Insecure, a new comedy series from Issa Rae debuted on HBO in October 2016 and became an instant hit among fans for its strong, fresh voice.This one-of-a-kind show demanded a one-of-a-kind contest. To celebrate its renewal for Season 2 and reward loyal fans, the HBO Digital and Social team worked with the Insecure production team to coordinate the ultimat...
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and professional spaces. The primary goals included driving in-store and online sales while increasing brand authority for JBL and other HARMAN Professional Solutions brands. We created a national truck tour, featuring onsite demonstrations, live performances a...
Kabbage Elevator Pitch to Lori Greiner
In 2015, Kabbage formed a partnership with well-known entrepreneur and Shark Tank judge Lori Greiner. The following year, we sought to expand our partnership to further align our brand with Lori, leverage her expertise and expand our support of entrepreneurs. Kabbage was founded to help small businesses grow, so we designed a campaign that would showcase ...
Mastercard Kid's Concierge
The World Mastercard has a Travel Concierge service that the cardholder can call at all stages in the travel process, from the dreaming and planning to adventuring while on a trip. The biggest issue the Concierge faced was low awareness because not enough cardholders knew that the service existed. The McCann and Mastercard teams realized that all the key ...
Old Navy’s Back-to-School #MySquadContest
As we approached our 2016 back-to-school (BTS) campaign, we had two major objectives: -Authentically engage a tween audience in a way that still speaks to mom, our primary stakeholder-Create an omni-channel, integrated campaign that can sustain the extended length of the BTS retail seasonIn our digital/social verticals specifically, we strove to:-Build br...
OnDeck Seal of Approval Contest
This is the second year in a row OnDeck partnered with entrepreneur and Shark Tank judge Barbara Corcoran to celebrate small businesses. We teamed up with Barbara because we both care deeply about the same thing: the success of small businesses and entrepreneurs. Our 2016 Seal of Approval contest asked entrants, "What would you do with $10,000 from OnDeck...
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
With merchandise that changes daily, no two visits to Marshalls are the same. We needed to reframe the way people think about our stores – turning the unpredictability of shopping Marshalls into an exciting experience, proving if you go in with an open mind, you never know what surprise is waiting.We needed people to think "surprise" when they think Marsh...
Real Housewives of NY Bus Tour
In an effort to reinvigorate The Real Housewives of New York City in its eighth season, Bravo looked to super serve fans with an exclusive and experiential look inside the franchise, keeping the series fresh for fans and creating a new way in for non-fans. The network introduced an immersive tour that rewarded viewers' loyalty and commitment, while also ...
The Big Thank You
Dunkin' Donuts has a long history of professional sports sponsorships, partnering with teams like the Boston Red Sox, Chicago Blackhawks, New York Jets, and others. In 2013, Dunkin' has been the Official Coffee Partner of Liverpool F.C. (LFC). While the team is based in Europe, the charge in 2015 was to help create awareness through a series of campaign a...
maurices Wish, Pin, Win Contest
Inspire customers to start thinking about her wishlist using the top channel for curating and engaging with lists. Incent her to engage with us in Pinterest and maurices.com.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.