THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Impact Awards On a Shoestring Campaign

This award honors the most creative and effective social good campaign or initiative accomplished with extremely limited funds. Please be sure to include total budget as part of your entry.

See previous winners and honorees here.

Winner

On a Shoestring Campaign
winner
Ad Not Zero
Clean Creatives is a non-profit fighting climate change by pressuring ad agencies and the industry …

Finalists

On a Shoestring Campaign
finalist
gold honor
Drag is a Right with Kevin Bacon & Kyra Sedgwick
Kevin Bacon found himself on the front page of Reddit after RuPaul's Drag Race performed "Wigloose:…
On a Shoestring Campaign
finalist
silver honor
YMCA of Greater NYC - 2023 Membership Campaign
When the pandemic hit, New York City shut down. While most gyms closed, the YMCA of Greater NY shif…
On a Shoestring Campaign
finalist
bronze honor
Defying DeSantis: Miami Beach Pride's 15th Anniversary Amidst Anti-LGBTQ+ Pushback
At a time when the LGBTQ+ community is facing considerable legislative attacks from lawmakers, Miam…
On a Shoestring Campaign
finalist
audience honor
2023 Goldman Environmental Prize Ceremony: Ordinary People. Extraordinary Impact.
Background: The Goldman Environmental Prize celebrates everyday heroes who demonstrate the power…

Nominees

On a Shoestring Campaign
Halloween at ShopRite
ShopRite has clear goals for our retail-based advertising initiatives. Drive purchase intent. Bolst…
On a Shoestring Campaign
Sexy Produce at ShopRite
At ShopRite we're proud of our produce department and have gone great lengths to ensure it is one o…