2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Best On a Shoestring Campaign

This award honors the most creative and effective social good campaign or initiative receiving little to no funds. Please make sure to include total budget as part of your entry.

See previous winners and honorees here.

Finalists

finalist
Bronx Zoo Keeper Snaps
Following the success of "The Zoo," the first-ever docu-series on Animal Planet that gave viewers up-close and personal access to the work of our animal and conservation experts at the Bronx Zoo, we wanted to leverage our audience's interest in our keepers as part of National Zoo Keeper Appreciation Week. We decided to produce a series of five s...
finalist
Brutal Cut
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year.This brutal tradition can cause severe bleeding, infertility and even death, and can have devastating psychological and social consequences. After FGM, girls are often taken out of school and forced into early marriage.International charity ActionAid...
finalist
Charity Miles: Penguin #ProjectReadathon with Save the Children
Make it simple for people to donate books to children in need—just by walking, running and biking!We created a special experience inside of the Charity Miles app where people could do one of two things: 1. Get moving using our fitness tracker and we’d convert their miles moved into “minutes read.” 2. Read excerpts published to our in-app Conten...
finalist
Nando's PERi-PERi: Everyone Is Welcome
Donald Trump's presidential election made many in Washington, D.C. feel their values were under attack. Nando's PERi-PERi, which has 27 restaurants in D.C. and its surrounding area, felt compelled to cut through the polarized, antagonistic atmosphere with a message of inclusivity. Motivated by its roots in South Africa, Nando's sought to stand u...
finalist
The Big Hundred
After the 2016 election, many Americans felt bitter and helpless. Social media became the place where they went to vent. During the first 100 days of the new administration, our goal was to give people on social media a way to turn their post-election negativity into something positive each day. We called it: The Big Hundred.
finalist
Tillamook Fill The Plates
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food, we wanted to align with people's natural desire to give back during the holiday season, and empower them to give Real Food to families struggling...

Nominees

"What She Said" #WomensEqualityDay
Our goal with this video was to create a rousing chorus comprised of voices of female leadership from all walks of life, age, geography, and economic backgrounds. We intended to make plain why women are the key to future peace and prosperity, and to underscore the importance of Women's Equality Day.
#1in100
Every adult with CHD was once a child with CHD. The Adult Congenital Heart Association seeks to promote education, advocacy, and research for those affected by Congenital Heart Disease.To increase awareness of Congenital Heart Disease during Heart Month, ACHA engaged New York-based social media agency, Socialfly, to implement a paid engagement and lead ge...
#AM_Equality, a Daily Tipsheet from HRC, the Nation’s Largest LGBTQ Civil Rights Organization
#AM_Equality, HRC's daily morning email tipsheet, hits the inboxes of reporters, civil rights leaders, corporate leaders, Hill staffers and others deeply involved in issues of the day.Produced by HRC staff, #AM_Equality provides the latest in LGBTQ news -- political, cultural, global and otherwise -- at an increasingly important and turbulent time in our ...
Mother's Day for Kids without Mothers
Philippines is the 3rd largest remittance recipient in the world and 1 in 10 Filipinos is an OFW. It also is the 17th most generous country among 146 countries in the World Giving Index (WGI) 2012, in spite of which there are over 1.8 million abandoned children in the Philippines who are in need of support. Our prime objective was To bring the OFW communi...
Our Calling Video
The Conquer Cancer Foundation (CCF) is a small organization with a big goal: conquer the fear of cancer. CCF tasked True North with developing a compelling and motivating video to further express their mission of conquering cancer, specifically as CCF embarked on their biggest challenge yet: raising $150,000,000 as part of their Campaign to Conquer Cancer...
PRLab Helps Goodwill Boston Find #DIY Success
Morgan Memorial Goodwill Industries (MMGI), the Massachusetts chapter of Goodwill, is a non-profit organization that offers career services to individuals with barriers to employment. MMGI worked with PRLab to increase social media engagement to help drive store traffic during the fall and holiday 2016 seasons. As background, Goodwill competes with not on...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.