2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Best Influencer & Celebrity Partnership

This award honors an outstanding partnership between an influencer, athlete, or celebrity and a brand to achieve a social good goal with measurable results.

See previous winners and honorees here.

Finalists

finalist
Ask For A Raise
Women do just as much in the workplace, but still make less than men on average. Overall, women make .80 cents for every dollar a white man makes, while Latina and black women, respectively, make .54 and .63 cents (in the US). The Muse, a career building website, while looking into ways to fight this situation, stumbled upon an insight from a st...
finalist
Brutal Cut
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year.This brutal tradition can cause severe bleeding, infertility and even death, and can have devastating psychological and social consequences. After FGM, girls are often taken out of school and forced into early marriage.International charity ActionAid...
finalist
Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead
In January 2017, Omaze teamed up with Idris Elba and W.E. Can Lead to offer fans a chance to win the once-in-a-lifetime opportunity to be Idris' Valentine to raise funds and awareness for W.E. Can Lead. We set out with the goal of providing 1,000 young girls with year-long empowerment workshops in the Sierra Leone and, in addition to offering a ...
finalist
Meals on Wheels
Currently 1 in 6 seniors – more than 10 million - across America struggle with hunger, and even more face isolation. Meals on Wheels addresses these issues by leveraging 2 million volunteers to deliver the meals and friendly visits that enable millions of seniors to remain living in their own homes. With the senior population projected to double...
finalist
Usher - State Farm Neighborhood Sessions
State Farm Neighborhood Sessions celebrates great artists who inspire us to give back to our neighborhoods. The goal of this project was to work alongside R&B and pop singer, Usher, to identify and strategize a plan of implementation for seed funds from State Farm to create a sustained program within Hamilton County, Tennessee that suited Usher'...
finalist
We Are America
Love Has No Labels was created with the mission to combat bias with love. Our campaigns aredesigned to flood culture with diverse images of love to normalize them, and thereby reduce our implicit bias towards those who are different from us.In its first year, Love Has No Labels demonstrated the power of love to bond two individuals together desp...

Nominees

#DiabetesDanceDare
Entertain Impact worked with the American Diabetes Association as a strategic partner to create a social media campaign to raise awareness and funds for the American Diabetes Association. American Diabetes Association wanted to reach younger demographics via social media. The central objective was to raise awareness for the American Diabetes Association ...
#MyYoungerSelf
Every day in May, throughout National Mental Health Awareness Month, the Child Mind Institute shared stories from prominent influencers speaking to his or her younger self about growing up with a mental health or learning disorder. #MyYoungerSelf is part of Speak Up for Kids, the Child Mind Institute's annual public education campaign to raise awareness a...
#RizeUpUK
In 2010 only 43% of voters aged 18-24 decided to cast a vote in the General Election, 2015 the number slightly increased with a 44% turnout according to Ipsos Mori.2017 we saw a massive 72% of 18-24 year olds went to place their cross on the polling cards in the 2017 general elections causing a "youthquake", with the over all turnout at 68.7%, the highest...
#weneedmore
In order to compete for the jobs of the future, it's essential for every kid to have access to technology and STEM (science, technology, engineering and math) education. That's why we've started a movement: Because we need more. We need more opportunities for kids to learn with technology. We need more creative ways to get kids interested in ST...
(SHOPATHON)RED
In honor of World AIDS Day, December 1, 2016 – the year of (RED)'s 10th anniversary – (RED) held the second annual (SHOPATHON)RED -- a holiday shopping extravaganza, jam-packed with winnable celebrity experiences and hundreds of products that fight AIDS with (RED). It all kicked off on a special ABC's Jimmy Kimmel Live! )RED) Show, with surprise celebrity...
CW Good
The objective of CW Good is to highlight the purpose-driven work and causes that stars and fans of The CW Television Network are passionate about. A creative concept born from the behavior of its millennial demographic, The CW aims to help its consumers give back to their community by highlighting the network's stars' initiatives, campaigns, and organizat...
Care2 and George Takei Stand with Muslims
When actor and activist George Takei was just 5 years old, his family was forced into a Japanese internment camp. When the Trump administration began using similar rhetoric targeting Muslim Americans, Takei knew he had to act quickly.Just one week after the presidential election, a former spokesperson for a major super PAC backing Donald Trump said the ma...
Celebrate your flavors
To celebrate Pride month and support the LGBTQ community.
Ending Parenting Stigmas with Laura Perlongo and Nev Schulman
ATTN: is an issues-driven media company. Every day ATTN: produces videos, articles, and commentary to inform people to make a social impact. ATTN: has produced an ongoing social media campaign, featuring Laura Perlongo and Nev Schulman, that brings awareness to the stigmas that new parents face every day. We followed Laura and Nev's journey both before an...
Get Schooled with DJ Khaled
In 2016, we continued Viacom's ongoing partnership with Get Schooled, an organization that inspires and empowers young students to get the education they need to succeed, with the "Road to College" PSA, presenting the tools kids needed to get through high school and the college application process. In 2017, we faced two challenges: 1) Take the previous ye...
Glad to Give
Would you give the shirt off your back or the food off your plate to help another? Glad believes that communities are built around human connections and giving back to those around you. By sharing stories of what people are doing every day to help their communities, others are inspired to get involved. Glad recognized the role its products play in givi...
Imagine Dragons & Tyler Robinson Foundation
The mission of The Tyler Robinson Foundation is to strengthen families financially and emotionally as they cope with the tragedy of a pediatric cancer diagnosis by offsetting out-of-pocket life expenses.In 2013 the Robinson family and Imagine Dragons lost a son and a friend when 16 year old Tyler Robinson passed away after battling pediatric cancer. The f...
National Geographic + Microsoft: #MakeWhatsNext
National Geographic partnered with Microsoft to activate their "Make What's Next" initiative, which focuses on a message to activate girls' interest and involvement in science, technology, engineering and math (STEM). Rooted in the insight that only 6.7% of women graduate with STEM degrees, the program aims to tap into what girls, parents and educators ca...
Project Literacy presents The Mighty Pencil Machine
Project Literacy is a movement of 100+ diverse partners (corporations, charities, social enterprises, and government bodies) convened by Pearson to tackle illiteracy on a global level. Its aim is to raise awareness of the issue, driving action that makes significant advances in the fight against illiteracy.We launched the Alphabet of Illiteracy campaign i...
The Modist Social Media Launch campaign
The campaign objective was to launch The Modist.com globally and to touch a global fashion audience that had not been spoken to vis a vis conservative chic dressing, nor that had been addressed with the term 'modest'. Further, it was to explain this new curation of fashion, a diverse, niche but widespread need for beautifully curated modern modest fashion...
World of Hyatt Celebrates a World of Understanding
The travel industry is in the midst of major disruption, and travelers are expecting more from brands than ever before. In order for Hyatt to continue to grow and stand out among the competition, we needed to show the world what Hyatt is all about and connect with our guests around the world in a way that's relevant to them: through our deep-rooted purpos...
YouTube #VoteIRL
The YouTube community is famous for organizing movements, commenting, liking, and disliking. Yet, despite this digital activism, they're the least likely demographic to vote. VoteIRL asked millennials to put down their phones and vote in real life. But to vote, you have to be registered. We discovered it takes an average of 1m34s to register to vote.So ra...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.