10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

Finalists

finalist
#CanYouHearUsNow
In the 2016 Presidential Election, vocalized anti-Muslim sentiment was at an all-time high. This campaign was sparked following a prolonged battle of words between Presidential candidate Donald Trump and Khizr and Ghazala Khan (the Muslim-American parents of deceased U.S. Army Captain, Humayun Khan), after the Khans' speech at the Democratic Nat...
finalist
#Unite4TheFight: HRC & PPFA Host Digital Day of Action
We know that we are stronger when we stand united with our coalition partners! That's why we organized #Unite4TheFight: The Human Rights Campaign (HRC) & Planned Parenthood Federation (PPFA) Digital Day of Action on Twitter. As Trump, Pence and McConnell plotted the destruction of health care and the defunding of PPFA by blocking patients on Med...
finalist
#WeAccept
In November 2016, Airbnb publicly acknowledged widespread discrimination on its platform, and demanded its elimination with the "Community Commitment" — an initiative that attracted widespread positive (and negative) feedback. It required Airbnb users to agree to "treat everyone in the Airbnb community—regardless of their race, religion, nationa...
finalist
#weneedmore
In order to compete for the jobs of the future, it's essential for every kid to have access to technology and STEM (science, technology, engineering and math) education. That's why we've started a movement: Because we need more. We need more opportunities for kids to learn with technology. We need more creative ways to get kids intere...
finalist
NBCUniversal - Share Kindness
In a year when the country was divided by one of the most bitter presidential elections in history and in the midst of a news cycle regularly punctuated by tragedy, TODAY and NBCUniversal Corporate Social Responsibility had the opportunity to deliver a powerful platform that sparked an optimistic movement at the very moment we needed it most....

Nominees

#BeforetheFlood
21st Century Fox and its subsidiary, National Geographic, partnered in October 2016 to launch a social media campaign around Before the Flood, the feature-length documentary from Academy Award winners Leonardo DiCaprio and Fisher Stevens chronicling climate change and its effects on global ecosystems. The film provided not only a stirring look at the scie...
#DeliveringThanks
Most customers overlook the individuals who provide them services. This lack of acknowledgement isn't specific to the transportation industry, but commonplace across sectors. With ever-increasing expectations and little regard for the "who" and "how", society sometimes forgets to stop and say "thanks". This fact was the impetus for our #DeliveringThanks ...
#dyakuyutato (#thanksdad)
Father's Day is celebrated in over 40 countries of the world but Ukraine isn't one of them. The role of dads is hugely underestimated in our culture. Male military casualties during the Second World War made women take role of both parents in child upbringing. As a result of that, people tend to associate family mainly with mothers. 91.9% of Ukrainians do...
Celebrate your flavors
To celebrate Pride month and support the LGBTQ community.
Celebrity Cruises #BeyondBorders Brand Campaign
Celebrity Cruises believes in Opening up the World. Experiencing new and different places helps us grow. It shapes who we are and how we see the world. Travel, it is said, is the only thing you buy that makes you richer. Unfortunately, Americans today aren't traveling much. Only one-third of Americans have a passport, and those who do have a passport are ...
Celebrity Cruises #GetOnBoard LGBTQ Initiative
Celebrity Cruises believes in Opening up the World and is committed to our core brand values, including open-mindedness and authenticity. We pride ourselves in leading the way, both within the cruising industry and globally, in our unparalleled inclusivity and celebration of individuality. Celebrity initiated the #GetOnBoard campaign to demonstrate the br...
Tillamook Fill The Plates
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food, we wanted to align with people's natural desire to give back during the holiday season, and empower them to give Real Food to families struggling with hung...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.