10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.

Finalists

finalist
gold
The Friendship breakfast
Communication Goal We challenged Tine-milk and their longtime collaborator The Red Cross to change Norwegians perception of the influx of refugees coming in from Syria and countries around.Quantitative targets: - 1000 people attending the event - Keep the sales volume stable in the period compared with the previous year. These are demanding goa...
finalist
M&M'S Red Nose Day 2017
For the third consecutive year, M&M'S joined Comic Relief, a charitable organization whose mission is to drive positive change through the power of entertainment, to raise awareness and money for Red Nose Day in the U.S. In 2015 and 2016, M&M'S donated $2,250,000 to the Red Nose Day Fund and drove a combined reach of nearly 600 million impressio...
finalist
Nando's PERi-PERi: Everyone Is Welcome
Donald Trump's presidential election made many in Washington, D.C. feel their values were under attack. Nando's PERi-PERi, which has 27 restaurants in D.C. and its surrounding area, felt compelled to cut through the polarized, antagonistic atmosphere with a message of inclusivity. Motivated by its roots in South Africa, Nando's sought to stand u...
finalist
Panera Bread - Preservatives with Purpose
Panera had long been a restaurant brand with integrity and honesty in its DNA. They were the first national restaurant company to use chicken raised without antibiotics, and voluntarily post calories on their menu panels for all to see. They had always worked to lead the fast casual category on a new path; they just hadn't ever taken credit for ...
finalist
SMIRNOFF No. 21 "Love Wins" Campaign
SMIRNOFF has supported the LGBTQ community for several decades. In 2017, we were tasked to continue that support and reinforce Smirnoff's advocacy in the LGBTQ community with a focus around PRIDE.The primary objective was to drive awareness of and continue to build upon the SMIRNOFF brand's long history of supporting the LGBTQ community by gener...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.