2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Best in Food and Beverage

This awards honors the efforts of a food and beverage brand to make the world a better place. Objectives may include drawing attention to sustainable business practices, promotion of a healthy or sustainable food brand, raising awareness or funds for a cause, or promoting volunteer programs both internally and externally.

See previous winners and honorees here.

Finalists

finalist
M&M'S Red Nose Day 2017
For the third consecutive year, M&M'S joined Comic Relief, a charitable organization whose mission is to drive positive change through the power of entertainment, to raise awareness and money for Red Nose Day in the U.S. In 2015 and 2016, M&M'S donated $2,250,000 to the Red Nose Day Fund and drove a combined reach of nearly 600 million impressio...
finalist
Nando's PERi-PERi: Everyone Is Welcome
Donald Trump's presidential election made many in Washington, D.C. feel their values were under attack. Nando's PERi-PERi, which has 27 restaurants in D.C. and its surrounding area, felt compelled to cut through the polarized, antagonistic atmosphere with a message of inclusivity. Motivated by its roots in South Africa, Nando's sought to stand u...
finalist
Panera Bread - Preservatives with Purpose
Panera had long been a restaurant brand with integrity and honesty in its DNA. They were the first national restaurant company to use chicken raised without antibiotics, and voluntarily post calories on their menu panels for all to see. They had always worked to lead the fast casual category on a new path; they just hadn't ever taken credit for ...
finalist
SMIRNOFF No. 21 "Love Wins" Campaign
SMIRNOFF has supported the LGBTQ community for several decades. In 2017, we were tasked to continue that support and reinforce Smirnoff's advocacy in the LGBTQ community with a focus around PRIDE.The primary objective was to drive awareness of and continue to build upon the SMIRNOFF brand's long history of supporting the LGBTQ community by gener...
finalist
The Friendship breakfast
Communication Goal We challenged Tine-milk and their longtime collaborator The Red Cross to change Norwegians perception of the influx of refugees coming in from Syria and countries around.Quantitative targets: - 1000 people attending the event - Keep the sales volume stable in the period compared with the previous year. These are demanding goa...
finalist
Tillamook Fill The Plates
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food, we wanted to align with people's natural desire to give back during the holiday season, and empower them to give Real Food to families struggling...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.