THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Use of Viral Content

This category honors the use of viral social media content that creatively and effectively established a social presence and/or garnered significant attention or following. Examples of social media content can include hashtags, audio, dances, or social challenges. Entry should demonstrate how the content met the project's goals and objectives.
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Dove Beauty Never Gets Old - Active Social
While more than half of women (66%) feel pressure to look young, we at Dove are helping normalize a…
FINAL: White Sox Turn On-Field Losses Into Social Media Wins
During the 2024 MLB season, the Chicago White Sox experienced a historically challenging period, re…
Jeremy Renner Is Back In Action
Jeremy Renner coming back to The Tonight Show was a watershed moment for us and his fans. After his…
Kyle MacLachlan's Social Media Presence
At the start of 2024, Full Picture Productions wanted to engage with Kyle MacLachlan's social media…
Paris Jackson 2024 Grammys Stunt
Returning to the beauty market after a two-year hiatus, Cover FX reintroduced the brand with a camp…
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
The Viral Finance Video That Made Headlines
The goal of this video was to tap into the viral power of a trending song and create a unique, inte…
Viral Jacob & Co Chameleon Video
Jacob & Co has always been known for pushing the boundaries of luxury, innovation, and storytelling…
White Dudes for Harris
White Dudes for Harris, inspired by the success of other volunteer-led calls for Kamala Harris—such…
“Be More Like Currys” - How Currys and Fabric Social embraced the weird on social
The campaign's primary objective was to increase brand awareness and engagement on TikTok and Insta…