THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Single Post or Activation

This category honors a single post and/or activation that garnered significant attention by "going viral". The post or activation may have disrupted the digital/social space in a way that was notably recognized by a broad audience.

See previous winners and honorees here.
Start an entry in this category
Away’s Viral Calvin Klein x Jeremy Allen White Instagram Post
Since launching in 2016, Away has been committed to revolutionizing the travel industry—offering hi…
Bluey Moving Sign
The Australian animated series "Bluey" has become a massive hit with kids and parents all over the …
Cash App - "The Angel Machine"
To announce Cash App’s year-long partnership with WNBA star Angel Reese, they needed an approach th…
Donald Duck Tries to Keep His Cool While Eating Spicy Wings
In celebration of Donald Duck's 90th birthday, Disney partnered with First We Feast to produce the …
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Empire State Building Earthquake Tweet
To engage with the public in a lighthearted, reassuring manner during an unexpected event—a 4.8-mag…
Fast Fashion + Climate Change
In the election cycle of 2024, Vocal Media partnered with Future Forward to encourage viewers to vo…
Is It Real or Is It Fruit Roll-Ups
In spring 2023, Fruit Roll-Ups captured the internet’s imagination with the viral TikTok ice cream …
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Records Are Made to Be Broken: Falcons Mascot Soars Into History Books
How do you top a 2023 season filled with viral aerial stunt moments? Set a world record! Last se…
Swing for Success Presented by New York Life
The Swing for Success initiative was designed to honor Birmingham’s Black small business owners and…
The Trojan NSFW Bucket List
The Trojan Brand Condoms SEO and social team at Razorfish have had success integrating SEO-enhanced…
Walmart: The Art of Chicken
In a world where duct-taped bananas are considered art and billionaires trade memes like stocks, Wa…
Werther's Original Pocket Jeans
Werther's Original was a brand in need of some cultural notoriety to finally break through the earn…
Wicked Witch of the East Bro with Ariana Grande
What could possibly be bigger in 2024 pop culture zeitgeist than Ariana Grande and Wicked?: a recre…
🤯 Wheel of Death: KOOZA by Cirque du Soleil 🤯
Cirque du Soleil’s primary social media goal is to transcend the boundaries of the stage, transform…