THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

Generative AI

This category honors the most creative and responsible use of generative AI and prompts as part of a campaign, original content, or project. Examples of generative AI uses include ideation, copy, images, music, audio, or video created with AI assistance.

See previous winners and honorees here.

Finalists

Generative AI
finalist
Still G.I.N. for Everybody
Still G.I.N. By Dre and Snoop, which launched in October 2024, marked the highly anticipated second…
Generative AI
finalist
CIVIL WAR (2024) | DIGITAL CAMPAIGN
In A24’s first blockbuster war film, Civil War, director Alex Garland begged the question “What If?…
Generative AI
finalist
The Shotline
In 2023 alone, there were 656 mass shootings and 43,188 victims in the U.S., making it the second-w…
Generative AI
finalist
APIA / McDonald's Scholars
CAMPAIGN OVERVIEW To showcase the real world impact of McDonald's Asian Aemerican scholarship pr…
Generative AI
finalist
Daisy vs Scammers
73% of Brits were targeted by scammers last year, losing millions. O2 identified an urgent need to …
Generative AI
finalist
My Cadbury Era
Cadbury is among the most historic brands in the UK. Its chocolate has become part of the fabric of…
Generative AI
finalist
PUMA AI Creator Launch with Manchester City
In December 2024, global sports brand PUMA debuted the launch of PUMA AI Creator tool in partnershi…
Generative AI
finalist
Qatar Airways The Unreal Festive Flight
The main objective of the 2024 Qatar Airways festive campaign was to amplify brand awareness and ac…
Generative AI
finalist
TEAM LEWIS x Northern Data Group: The Glass Hermit
Northern Data Group is an AI infrastructure provider; data centers, cloud, GPUs, HPC. A lot of tech…
Generative AI
finalist
The Bubl Generator
O2’s ability to creatively use Bubl was restricted by time and budget constraints, limiting his vis…
Generative AI
finalist
Villains Against Evil
More than ever, people’s fundamental rights, including the right to learn, are being attacked throu…
Generative AI
finalist
When They Came For Us
What would you do if you were abducted by an alien and forced to argue for your own freedom? Utiliz…

Nominees

Generative AI
Different Every Time
For a decade, the brand’s "Unexplainably Juicy" creative platform tapped into the playfulness and i…
Generative AI
First Day Fits
In advertising Adobe Premiere to college students, it can be difficult to rival the creativity we a…
Generative AI
Passion for Fashion
Adobe’s products are built for creativity, and our role is to ensure their social content reflects …
Generative AI
Surreal Juxtapose
It is a delicate dance, advertising generative AI tools to designers. On the one hand, these powerf…
Generative AI
The First Fall Day
It is a delicate dance, advertising generative AI tools to designers. On the one hand, these powerf…
Generative AI
Venom: The Last Dance - Venomize My Pet
For Venom: The Last Dance, we set out to redefine fan engagement through cutting-edge digital innov…