THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Brand Awareness Campaign

This category honors a brand, agency or non-profit's excellence in executing a brand awareness campaign on digital/social media. Entry should describe how the campaign improved audience recall or recognition of a brand within their target audiences.

See previous winners and honorees here.
Start an entry in this category
"LIVE ALL IN"
We led creative for the spring/summer launch of Ray-Ban Meta’s next-generation smart glasses, which…
A New Chapter In Luxury - The Reveal of the All-New INFINITI QX80
INFINITI was set to reveal an all-new and completely reimagined version of its biggest, most luxuri…
AstraZeneca's 'What science can do' Campaign
Over the past year, the Edelman Trust Barometer Study found that trust in healthcare companies has …
BOLL & BRANCH x PRABAL GURUNG - THE MET GALA GOWN MADE OF THE WORLD’S MOST LUXURIOUS BEDDING
At the core of Boll & Branch’s industry leading bedding products are its luxurious fabrics, made ou…
Breyers CarbSmart “Anti-Aging Cream”
Over 150 years later, as more and more Americans search for better-for-you options, Breyers develop…
Columbia Pictures 100th Anniversary - Global Digital & Social Campaign
It’s rare that someone or something turns 100, especially an iconic studio like Columbia Pictures—t…
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Future You
Situation Analysis Women are more likely to develop bunions than men, which can be painful and …
Moby's Silver Anniversary
Moby’s Silver Anniversary  How BrainPOP turned an April Fool’s joke into a transformative, emoti…
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
Taking Toilet Talk To TikTok
- Cultivate Brand Affinity Among Under-25s To engage and build a genuine connection with the next …