THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

See previous winners and honorees here.

Winner

Facebook Live
winner
#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due t…

Finalists

Facebook Live
finalist
audience honor
ADA30 Lead On: Celebration of Disability Arts, Culture, Education & Pride
Our objective was to design a fully accessible variety show with open captions, open audio descript…
Facebook Live
finalist
American Gods Season 3 Big Miniature Trailer Drop
Welcome to the Lakeside, Wisconsin, where each year the townsfolk push an old clunker car onto the …
Facebook Live
finalist
CARE 2020 Virtual Summit
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization…
Facebook Live
finalist
Go There – CNN’s daily Facebook Watch show
Our main objective was to build a community around CNN’s audiences on Facebook by engaging the next…
Facebook Live
finalist
Museum’s Closure Due to COVID-19 Opens New Opportunity to Teach Holocaust History
  Each year, 1.7 million visitors tour the United States Holocaust Memorial Museum to learn abou…

Nominees

Facebook Live
Legally Blonde Facebook Live Watch Party
Back at the beginning of quarantine, the MGM team set out to create an event on social media that w…
Facebook Live
Likeable Media x Great Wolf Lodge: Holiday Facebook Lives
Because its lodges were closed for the majority of 2020 due to the COVID-19 pandemic, Great Wolf Lo…
Facebook Live
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to clos…
Facebook Live
Rocky Facebook Live Watch Party with Sylvester Stallone
Due to the success of MGM’s first Legally Blonde Facebook Live Watch Party back in March, we were p…
Facebook Live
When Calls The Heart Facebook Live
  To drive tune-in and excitement for When Calls the Heart Season 7 premiere.