THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Instructional Video

This award honors the most creative use of instructional video in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Instructional
winner
audience honor
START HERE - with Al Jazeera
Ever felt overwhelmed or confused by the stories making the news?  Well based on what our audience …

Finalists

Instructional
finalist
Control the Contagion
In the early days of the pandemic in the U.S, there was a great deal of misinformation being circul…
Instructional
finalist
Hotline Ping
When COVID-19 hit, waxing salons nationwide were forced to shut their doors. For European Wax Ce…
Instructional
finalist
MLB Network's #SandlotToTheShow
MLB Network’s #SandlotToTheShow initiative gives young baseball and softball players posting on soc…
Instructional
finalist
Max La Manna – Sustainable living at home for #StayInAndExplore
Cast your mind back to April 2020 – the world had been suddenly plunged into lockdown and people we…
Instructional
finalist
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to clos…

Nominees

Instructional
Career Hacks
At the onset of the COVID-19 pandemic, recent graduates faced a world they couldn’t have imagined a…
Instructional
Cooking With Pixar
Our digital content strategy at Pixar is centered around finding innovative ways to connect with Pi…
Instructional
Doritos Late Night Taste Buds
Due to Covid and shelter-in-place restrictions, Doritos knew their consumers were looking for inspi…
Instructional
How to Video Conference Professionally
Creating a variety of topical content remotely during a pandemic was tricky, but after some early w…
Instructional
Living Jin: Reimagining Plant Based
Living Jin is a specialty health and wellness retailer dedicated to making traditional, plant based…
Instructional
Schick Hydro Silk Presents Brow Talk
In 2020, masks became an everyday necessity, and as a result, women prioritized above the mask beau…