THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
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From the 13th Annual Shorty Awards
Best Consumer Brand
This award honors the best use of social media and digital by consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.
See previous winners and honorees here.
Winner
Consumer Brand
winner
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportuni…
Finalists
Consumer Brand
finalist
gold honor
Digitizing Black History, Before It’s Too Late
We are living in a world where relationships are increasingly superficial and we yearn for deeper c…
Consumer Brand
finalist
gold honor
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the r…
Consumer Brand
finalist
audience honor
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
Consumer Brand
finalist
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…
Consumer Brand
finalist
Starbucks Rewards Stars for Everyone
Starbucks faced both an awareness and a conversion barrier to their loyalty program, Starbucks Rewa…
Nominees
Consumer Brand
American Girl Doll
To support the launch of American Girl’s new 1980s Historical doll- Courtney Moore- Mattel came to …
Consumer Brand
HATCHING THE LAUNCH OF FLEX PASTE
The Flex Seal Family of Products is the industry leader in the world of sealants, with a line of ad…
Consumer Brand
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and…
Consumer Brand
The Charmin Deuce Destroyer
Proctor & Gamble’s Charmin believes that everyone should enjoy the go; however, while the product i…
Consumer Brand
Tire Prose
Because of the widespread uncertainty at the start of the 2020 pandemic, brands were avoiding April…
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