THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best in Pharma & Healthcare

Companies specializing in healthcare, pharmaceutical, life sciences and medicine are eligible for this award. Objectives may include delivering product information to target audiences or building support for a healthcare-related cause.

Winner

Pharma & Healthcare
winner
University of Kentucky HealthCare - We Are Proof
When defining our objective for the University of Kentucky HealthCare’s 2019 campaign, we brought t…

Finalists

Pharma & Healthcare
finalist
#MyPainMatters
Buscofem is a leading brand of menstrual cramps drug in Brazil. Despite their leadership on the mar…
Pharma & Healthcare
finalist
Bübl Fashion
There are two million Canadians who suffer from osteoporosis, but most people have no idea that the…
Pharma & Healthcare
finalist
audience honor
Feel More Like You
Glass Entertainment Group partnered with Upworthy and Walgreens to bring attention to Walgreen’s “F…
Pharma & Healthcare
finalist
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…
Pharma & Healthcare
finalist
NYC Care, UNLOCK Health Care Access with Dignity and Respect
NYC Care is a new health care access program by NYC Health and Hospitals that offer services at lit…
Pharma & Healthcare
finalist
TUMS or DARE
As America’s #1 antacid, TUMS is well-known for its history of heartburn relief. But now, the produ…

Nominees

Pharma & Healthcare
Bug Week
Due to increasing global travel and trade, bug-borne illnesses are transmitted from country to coun…
Pharma & Healthcare
The Taste Test Drive by Nicorette
In a world where vapes/ecigs have blurred the lines between quitting and switching, and essentially…
Pharma & Healthcare
“No Matter What”
Over the past ten years, those suffering from atopic dermatitis (AD), a form of chronic eczema, hav…