THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…

Finalists

Humor
finalist
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …
Humor
finalist
Monday Night Football Cat
It’s not every day that a feline finds itself on the NFL gridiron. But that’s exactly what happened…
Humor
finalist
The Daily Show with Trevor Noah
Whether it's a pithy, timely joke on Twitter, an interactive video game, or an entire brick-and-mor…
Humor
finalist
audience honor
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As th…
Humor
finalist
Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most…

Nominees

Humor
Combos Gen Z
Connect Combos with Gen Z on social with a minimal media budget.
Humor
Documentary Now: Season 52
After two years off the air, IFC’s beloved, niche mockumentary series needed to make a dazzling ret…
Humor
Hampton by Hilton: Great Hair Day
The challenge for any hotel brand today is to stand out and be remembered in the crowded and compet…
Humor
Hotels.com #FirstPooWithBoo
The objective of this campaign was to use insights, trends, or contextual information to surprise c…
Humor
Hyundai Halloween Posters
Hyundai is driven by better. So when we wanted to tout how some of their safety and tech features m…
Humor
Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
The consumer trend to healthier snacking has impacted the packaged dip category. While hummus dolla…
Humor
Morning Time America
USA Network’s The Purge is based on the hit movie franchise from Blumhouse, a series that imagines …
Humor
Santa Clarita Diet: Your New Knight of Serbia
After 2 successful seasons, Netflix's Santa Clarita Diet, a series about a suburban family who go t…
Humor
The "OF" Tweet
On the evening of Tuesday, August 13, 2019, trademark lawyer Josh Gerben shared a tweet revealing d…
Humor
Trevor Wallace Drinks Out of a BrüMate Once
To get the word out about our Hopsulator Slim, the world’s first triple-insulated, stainless steel …
Humor
Tubi - 'Not on Netflix' Brand Campaign
Tubi’s tongue-in-cheek ‘Not on Netflix’ brand campaign took into account the price hikes of the cur…
Humor
Visible Unlimited... Massages?
In an effort to drive awareness at both a national and local level simultaneously, Visible leverage…