THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

See previous winners and honorees here.

Winners

Comedy Video
winner
Don’t Be a Scooper
We wanted to humanize the litter box experience for cat parents by humorously demonstrating the dow…
Comedy Video
winner
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As th…

Finalists

Comedy Video
finalist
audience honor
Feeling Tired? Try this life hack! | Summer of Purple
Sleep is one of the most basic aspects of health yet between work, relationships, hobbies and Netfl…
Comedy Video
finalist
Good Boys - "Mini Mocks: Kissing Bootcamp"
Good Boys is a sweet coming of age story told through the raunchy mouths of 3 teenage boys who are …
Comedy Video
finalist
Mystics x GEICO: Guess What Day It Is?
In 2018, the WNBA introduced Nike as the official apparel brand of the WNBA.  And in 2019, the desi…
Comedy Video
finalist
Profiles in Courage: ENN's Middle East Reporter Gertrude Bellinger
Reporting proudly and totally irresponsibly from one of the most dangerous places in the world! She…
Comedy Video
finalist
Trevor Wallace Drinks Out of a BrüMate Once
To get the word out about our Hopsulator Slim, the world’s first triple-insulated, stainless steel …

Nominees

Comedy Video
Degree – Comedy Central Roast
Returning to partner with Comedy Central’s annual tentpole night of insult-hurling, Unilever tasked…
Comedy Video
Hamptons
2019 marked the 70th anniversary of the Advertising & Design Club of Canada (ADCC). Since 1949, the…
Comedy Video
MTV's The Hills: New Beginnings - Spencer Pratt’s Hollywood Star Tour
When it came time to launch the reboot of MTV’s The Hills, our goal was to re-engage former fans of…
Comedy Video
Morning Time America
USA Network’s The Purge is based on the hit movie franchise from Blumhouse, a series that imagines …