THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.

Winner

Branded Series
winner
Billboard x Mountain Dew: Crowd Control
Mountain Dew and Billboard partnered to reach the Gen Z audience with an out-of-the-box, social-fir…

Finalists

Branded Series
finalist
gold honor
audience honor
All Hail the Algorithm
When we at Al Jazeera English (AJE) decided to produce ‘All Hail The Algorithm’, we approached our …
Branded Series
finalist
silver honor
Fearless Season Two with Ashley Graham Presented by Total Wireless
Ellen Digital Network in partnership with Total Wireless presents the second season of Fearless sta…
Branded Series
finalist
silver honor
Moment Series
The goal of the campaign was to inspire millions of people across the United States to join the Inc…
Branded Series
finalist
bronze honor
Aussie: She’s the B’Auss
Viacom Velocity was challenged by Aussie hair care to take their legacy brand and make it a lifesty…
Branded Series
finalist
bronze honor
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi…
Branded Series
finalist
bronze honor
Quick Fix - IGTV Series
In 2019, one of the main goals of the Stitch Fix marketing team was to drive brand relevance by cre…

Nominees

Branded Series
AARP's 'Road to Wizdom'
AARP seeks to challenge outdated beliefs of what it means to age and to spark new solutions so we c…
Branded Series
Archive Video Series
The physical adidas Archive at the company’s headquarters in Germany is a treasure trove of the bra…
Branded Series
Beyond the Sound
Adorama’s mission is to equip your creativity, and that’s a promise to creators of all kinds. In th…
Branded Series
Brandwagon - A Wistia Original Series
Brands have to evolve their marketing to focus on growing their brand affinity, not just their awar…
Branded Series
Carnival Cruise Line: Island Hoppers
Our main objective was to drive consideration of Carnival Cruise Line as the ultimate vacation amon…
Branded Series
Carnival Row: Behind The Row Series
The Amazon Original Carnival Row offered fantasy, mystery, and romance all within a new world to ex…
Branded Series
Creating Symmetry: A Docuseries by Gulfstream Aerospace Corp.
Social listening in late 2018 revealed a gap in the pilot community's knowledge of several importan…
Branded Series
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and …
Branded Series
Expedia Vacation Travel Guide Series
To provide informative and inspiring travel videos of vacation destinations all over the world. Exp…
Branded Series
FEMPIRE with Ayesha Curry Presented by Lorissa's Kitchen
For the inaugural season of FEMPIRE, ELLEN partnered with Lorissa’s Kitchen and Ayesha Curry to lev…
Branded Series
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel Old Country Store sought to drive and s…
Branded Series
Goldman Sachs Day in the Life Campaign
Many industries are fighting a war for top talent, and this is true of the financial services indus…
Branded Series
Live at Aloft Hotels: The Homecoming Tour Content Series
To highlight the brand’s commitment to music makers and music lovers, we created the 2019 Live at A…
Branded Series
Lucasfilm & FIRST: Galactic Builders Powered by Star Wars: Force for Change
In 2019, through the Star Wars: Force for Change philanthropic initiative, Lucasfilm and parent com…
Branded Series
Mountain Dew Do Your Other Thing
Amplify Mountain Dew’s 2019 marketing strategy through an impactful multi-platform campaign that ac…
Branded Series
My Travel Diary: Kenya
When Adorama first concepted “My Travel Diary,” the idea was simple: define what it means to practi…
Branded Series
Queerty Presents That’s Our Sally, in Partnership with Gilead Sciences
Our primary objective was to increase awareness and usage of “Pre-exposure prophylaxis” (“PrEP”) am…
Branded Series
Reel Destinations
Focus Features wanted to develop an original digital series that they could utilize as a place to s…
Branded Series
Rewind Nature
The North Face and REI wanted to collectively raise awareness of their shared values around sustain…
Branded Series
RuPaul's Drag Race's Portrait of a Queen Season 2
Once RuPaul’s Drag Race ends a season, what happens next? As a way to keep the show’s fans engaged …
Branded Series
START HERE - with Al Jazeera
Confused, overwhelmed or out of touch with the news? START HERE with Al Jazeera is your go-to sourc…
Branded Series
Sadeem
Sadeem is a digitally exclusive talent competition format for aspiring content creators in the Arab…
Branded Series
What's Cooking With Julie Chrisley
What’s Cooking With Julie Chrisley is a culinary video series hosted by Julie Chrisley, star of the…
Branded Series
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—p…