THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.

Finalists

Branded Content
finalist
gold honor
Big in Japan
The music scene in Japan is known for a unique phenomenon: Rock bands from North America and Europe…
Branded Content
finalist
It Chapter Two - "The Challenge Joins The Loser's Club"
With the release of It Chapter 2, Warner Bros sought a promotional partner to eventize the film and…
Branded Content
finalist
MENstruation: Imagining a World Where All People Have Periods
Thinx has a history of stigma-smashing ad campaigns—from our first campaign in the New York City su…
Branded Content
finalist
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans…

Nominees

Branded Content
"A Chance To Dance" - The Scott Clark Auto Group
We all have passions. And collectively, those passions can help shape and drive a community. The Sc…
Branded Content
#youngforhundredyears
We wanted to show that faith of the young people, who want to be successful, tread in Ataturk’s foo…
Branded Content
A Very Special Friendsgiving with John Paul Jones and the HoneyBaked Jam Band
For many, Honey Baked Ham is a must-have for Christmas and Easter. In recent years, though, the new…
Branded Content
Big O Tires: Magnet Dragnet
As the “Team You Trust”, Big O Tires is obsessed with turning your car’s Big Oh No into an even big…
Branded Content
Black Ink Crew Pays Tribute to Nipsey Hussle
In the days following the death of hip hop star Nipsey Hussle on March 31, 2019, Black Ink Crew own…
Branded Content
Bübl Fashion
There are two million Canadians who suffer from osteoporosis, but most people have no idea that the…
Branded Content
Degree – Comedy Central Roast
Returning to partner with Comedy Central’s annual tentpole night of insult-hurling, Unilever tasked…
Branded Content
Duluth Trading Co. And Yellowstone
Create native-based custom content that aligned, and elevated, Duluth Trading Co’s theme of tradesm…
Branded Content
Engaging Hispanic Audiences Around Women’s Health Topics
In partnership, Univision and NewYork-Presbyterian joined forces to create a branded content campai…
Branded Content
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel Old Country Store sought to drive and s…
Branded Content
HGTV x The Home Depot Program
In 2019, The Home Depot and HGTV partnered to help their audience achieve a personalized design loo…
Branded Content
JBL X Sounds Of The City
JBL is an innovative technology brand dedicated to enriching experiences with epic sound.  JBL has …
Branded Content
John Hancock Face the Future x theSkimm
Our partnership with theSkimm aimed to increase awareness and consideration of John Hancock to theS…
Branded Content
Jordan Vacation Travel Guide | Expedia
To provide informative and inspiring travel videos of vacation destinations all over the world. Exp…
Branded Content
Kings of Beer
Budweiser remains the King of Beers globally, but in the US it’s a different story. Sales are in de…
Branded Content
MILKPEP & Nickelodeon Kids' Choice Sports Music Video 2019
The objective of the campaign was to increase product consideration and purchase intent by creating…
Branded Content
McDonald's Breakfast
McDonald’s came to Viacom to help drive in-store McDonald’s breakfast purchases during key breakfas…
Branded Content
My Life as an NPC
When you have to communicate on an adventure game like Assassin’s Creed Odyssey, you often emphasiz…
Branded Content
Netflix 'ships YouTube
Netflix ‘Ships YouTube YouTube is a vital social network for Netflix, because it fosters engagem…
Branded Content
OMKalen: Kalen Allen’s New Song Will 'Take You There' presented by Qantas
Building off the success of Kalen Allen’s adventure to Melbourne last year, ELLEN partnered with Qa…
Branded Content
Pringles Not, Not Worth Getting Upset Over
Coming off the heels of Clusterfest 2019 and Pringles’ partnership with Comedy Central’s Up Next sh…
Branded Content
Share the Road - Continental
As Ironman's main sponsor it was important for Continental to focus on the goal towards zero traffi…
Branded Content
Shine in your own way
Bradesco has always had inclusion and diversity in its DNA. Since its foundation, the bank has acce…
Branded Content
SpongeBob x Nickelodeon Matrix
Who lives in a pineapple under the sea? EVERYONE from Nickelodeon! Using the ultimate mashup of Spo…
Branded Content
Spotify How It's Made: Anchor
You can't revolutionize the way humanity listens to music without a little help from the world's mo…
Branded Content
Stay In Your Element
Element Hotels, a Marriott International brand, set out to raise awareness of the fully equipped in…
Branded Content
TD Thanks You - Small Business, BIG Hearts
The primary objective for this campaign was to drive brand affinity for TD across N. America (US & …
Branded Content
The Bitter Bond
Born Free are a charity dedicated to ensuring animals are born free and stay wild. They came to us …
Branded Content
The Caring Tree
Dole Packaged Foods, Spark Foundry and Upworthy partnered with Glass Entertainment Group to tell th…
Branded Content
The Chi + B/R Kicks Sneaker Shock Video
To build excitement around the return of The Chi for Season 2, SHOWTIME collaborated with popular s…
Branded Content
The Taste Test Drive by Nicorette
In a world where vapes/ecigs have blurred the lines between quitting and switching, and essentially…
Branded Content
Trademark Collection by Wyndham Embracing Character
About Trademark Collection by Wyndham Launched in 2017, Trademark Collection is a soft-branded n…
Branded Content
United Stories
From New York City’s glamour to the awe-inspiring beauty of the National Parks, the USA should be a…
Branded Content
Vida Loteria
In Season Two of the STARZ Original series “Vida” for those who grew up playing Lotería, the card g…
Branded Content
WestJet Christmas Miracle: To give or receive
For the past eight years, WestJet has been surprising and delighting its guests throughout the holi…
Branded Content
Where Do You Keep Your GRAMMY?
Create a digital/social series that allowed for the GRAMMY.com team to promote the GRAMMYs telecast…
Branded Content
Wingate by Wyndham #ByDayByNight
Situational Analysis: Moving fast for business or enjoying time away before their world ramps up…