THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

Sports
winner
Bleacher Report: Making it as Easy as Possible to be a Sports Fan
Bleacher Report set out to be the best publisher in sports with one goal in mind: make it as easy a…

Finalists

Sports
finalist
audience honor
2019 NHL Fan Choice Awards
The 2019 NHL Fan Choice Awards gave fans the unique opportunity to celebrate the most entertaining …
Sports
finalist
Complexity Gaming
In the world of esports teams, social content tends to focus purely on the in-game experience and o…
Sports
finalist
Elena Delle Donne: 50/40/90 Club
During the 2019 season Elena Delle Donne made history and we wanted to give fans a look into how mo…
Sports
finalist
Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel is the global media platform of the International Olympic Committee(IOC) dedicated …
Sports
finalist
Washington Wizards Japanese Digital Media
During the 2019 NBA Draft, the Washington Wizards made history when they selected Rui Hachimura, th…

Nominees

Sports
#1Kane
On January 19, 2020, Patrick Kane became the 90th NHL player in league history to record 1,000 poin…
Sports
ESPN SOCIAL MEDIA
Our objective as a social team is to serve fans the best content ESPN has to offer in an engaging w…
Sports
Etihad Airways Introduces: ManCity Freestylers
The primary creative challenge was devising a campaign that would reflect Etihad Airways and Manche…
Sports
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network h…
Sports
MLB Player Social Media Program
The objective of the Player Social Program is to provide our players with seamless access to qualit…
Sports
Philadelphia Eagles Social Media
With each piece of content posted on the Philadelphia Eagles social media accounts, we have a speci…
Sports
Special Olympics: We Choose To Rise
How many of you have watched the Olympic Games? I think most people would put their hand up to this…
Sports
The Checkdown
The Checkdown is the intersection of culture and football. We emphasize helmet-off, personality-dri…
Sports
The Ritz-Carlton x Mercedes AMG-Petronas F1 Team
At the beginning of 2019 we launched Year 1 of an exciting partnership with Mercedes AMG-Petronas F…
Sports
Toronto Maple Leafs Heartbeats Hype Series
Creative, unique Hype videos setting up the next match up for the Toronto Maple Leafs on Social Med…
Sports
Yahoo Sports: Changing the Game on Social
With primetime live games, fantasy, scores, stats, original branded content, immersive experiences …