THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …

Finalists

Augmented Reality
finalist
gold honor
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
Augmented Reality
finalist
audience honor
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the worl…
Augmented Reality
finalist
Light as a Feather XR Experience
To promote the season 2 return of the hit Hulu show Light As A Feather, Awesomeness endeavored to c…
Augmented Reality
finalist
Panera AR Interactive Media
We approached Panera with a white space opportunity in a medium that, admittedly, has stagnated. Di…
Augmented Reality
finalist
Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans s…

Nominees

Augmented Reality
Clearly's Virtual Try On Campaign
Being the world's leading online store for glasses and contact lenses, Clearly has been facing a ma…
Augmented Reality
Fenty Beauty Mattemoiselle Lipstick Try-On AR Experience
As augmented reality becomes increasingly integrated into social platforms, we at Fenty Beauty want…
Augmented Reality
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging an…
Augmented Reality
JUMANJI: THE NEXT LEVEL Voice-activated AR Experience
The gang is back together in Jumanji: The Next Level, but the game has changed. There's a new world…
Augmented Reality
OLYMPIC SUNGLASSES
As the International Olympic Committee’s global media platform, the Olympic Channel strives to be a…
Augmented Reality
Pink Floyd - The Later Years WebAR Experience
Our objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing…
Augmented Reality
This is an Ad - WITHIN for GREATS
WITHIN, the world’s first Performance Branding company, was tasked by GREATS, the direct-to-consume…