CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards

The Soothing Sounds of Activism: Net Neutrality

Entered in Civic Engagement

About this entry

Net neutrality is the freedom to say, watch and make what we want online without interference from internet service providers, and it's crucial to the future of the internet. Earlier this year, The Federal Communications Commission's new Chairman Ajit Pai announced a proposal to gut net neutrality.

Our goal: to raise awareness that it was time to save the internet. . . again. We wanted to let Americans know that they could make a huge impact by making their voice heard through voicemails for the FCC, petition signatures, and public comments.

Why does this entry deserve to win?

This isn't the first time that we've had to ask Americans to stand up for net neutrality. Luckily, last time this battle was fought in 2015, 4 million people spoke up and joined the fight. We knew we were going to need to motivate even more this time.

To cut through the almost daily barrage of new things American citizens are told to worry about, we not only created content to encourage people to comment and sign our petition, but created content from those comments and signatures to illustrate just how many Americans were standing together for the future of the internet. All of this content culminated in the internet-wide Day of Action on July 12th.

A word from Senators Franken and Wyden. Senator Al Franken (D-Minnesota) and Senator Ron Wyden (D-Oregon) are two of the Senate's leading voices for net neutrality. Mozilla spoke with both about net neutrality's connection to free speech, competition, and innovation and spread the resulting videos on social media.

Net neutrality podcast. We released the second episode of Mozilla's original podcast, IRL, which focuses on who wins — and who loses — if net neutrality is repealed. Host Veronica Belmont explored the issue in depth with a roster of guests holding different viewpoints, from Patrick Pittaluga of Grubbly Farms (a maggot farming business in Georgia), to Jessica González of Free Press, to Dr. Roslyn Layton of the American Enterprise Institute.

Nine hours of public comments (and one hour live). Over the course of the comment period, we received 75,000 comments, both as voicemails and written comments on our petition, from Americans supporting net neutrality. Here's what we did with them.

  1. We showcased the comments on Firefox, to inspire more Americans to stand up for net neutrality. When Firefox users opened a new window on the net neutrality Day of Action, a different message in support of net neutrality appeared in the "snippet," the bulletin above and beneath the search bar.
  2. We read new comments as they rolled in live in an hour-long livestream encouraging viewers to add their perspectives on net neutrality on the Day of Action.
  3. What's more soothing than knowing you're not alone in the battle for net neutrality? Nine full hours of real comments from citizens supporting net neutrality read in dulcet tones and accompanied by gentle visuals, we'd say. We called it the Soothing Sounds of Activism: Net Neutrality, and aside from playing across social media, it aired four times overnight on Portland's public access channel Open Signal.

Results

Media

Video for The Soothing Sounds of Activism: Net Neutrality

Produced by

Mozilla

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.