CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards

#ProtectTransKids

Finalist in Live Streaming Video

About this entry

When the administration announced a rollback of federal protections for transgender students that allowed them to use bathrooms corresponding to their gender identity, Logo wanted to help its viewers understand what was at stake for young transgender students. Logo hosted a Facebook live broadcast explained the announcement, discussed implications for the country's transgender community, and shared tips for trans Americans to protect themselves in a time of vulnerability.

Why does this entry deserve to win?

Logo wanted to put together a panel with a variety of voices and backgrounds in order to speak to this issue and was broadcast only a week after the announcement on February 27, 2017. The panelists ranged from trans activists, a super model, and a psycho therapist. The panel began with general discussion of the Trump administration's policy rollback, and transitioned into statements of solidarity and support for trans students affected by the move. Panelists shared their own experiences growing up trans, and spoke about the fight going forward for trans equality.

In addition to briefing viewers on important news for the trans community, the broadcast emphasized the need for strength, solidarity, and resilience, on trans issues, as well as the spirit behind a decades-long fight for trans rights. It showed that the trans community would not be complacent in the face of injustice, and that trans children are respected and loved, regardless of whether or not the White House deems their protection worthwhile.

Results

The broadcast reached roughly 1 million people, was viewed nearly 168,000 times on Facebook live, and received 4,400 engagements.

Produced by

Logo

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.