CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards

Don't Like. Do.

Entered in Civic Engagement

About this entry

Our objective was to increase social engagement and, more importantly, encourage viewers to join the NRDC Action Fund.

Why does this entry deserve to win?

Our strategy was to leverage famous political speeches that inspired real action and tweak them to highlight the fact that liking and emoting social posts is a good start, but may not lead to actual change. Instead, consider joining the NRDC Action Fund, where the viewer can truly join in changing the world. These films were made all the more relevant as they were launched on Presidents' Day.

Results

From its launch on Feb 20 to a milestone of September 12—less than seven months— NRDC Action Fund Membership rose 52% - a first step in making a difference.

Click through rates also increased 280% from our year over year average.

Produced by

NRDC Action Fund

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.