2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Don't Like. Do.

Entered in Civic Engagement

Objective

Our objective was to increase social engagement and, more importantly, encourage viewers to join the NRDC Action Fund.

Strategy

Our strategy was to leverage famous political speeches that inspired real action and tweak them to highlight the fact that liking and emoting social posts is a good start, but may not lead to actual change. Instead, consider joining the NRDC Action Fund, where the viewer can truly join in changing the world. These films were made all the more relevant as they were launched on Presidents' Day.

Results

From its launch on Feb 20 to a milestone of September 12—less than seven months— NRDC Action Fund Membership rose 52% - a first step in making a difference.

Click through rates also increased 280% from our year over year average.

Produced by

NRDC Action Fund

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.