THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Rabbit Hole API: The Tiny Chef Show with Rob Yang

Entered in Multicultural Community Engagement

Objective

Paramount+ celebrated Asian American and Pacific Islander Heritage Month with the star of Rabbit Hole, who joined Nick Jr’s Tiny Chef to share the importance of food within his culture. Rob's recreation of a traditional Korean dish was educational and amplified the visibility of the Asian American and Pacific Islander communities.

Strategy

Rob Yang, from Rabbit Hole, and Tiny Chef came together to make a traditional Korean birthday meal - Miyeokguk. This is a dish traditionally made each birthday in celebration of one’s mother. Viewers watched along and learned the recipe for Miyeokguk while also learning a bit about Korean culture.

Results

The Tiny Chef Show with Rob Yang served double duty, collecting over 3800 likes and celebrating Asian American and Pacific Islander Heritage Month.

Media

Entrant Company / Organization Name

Paramount+ with SHOWTIME

Links

Entry Credits