TUMS' resident man-foods, Meatball and Taco, were going to be on the road all summer at Thrillist and Great American Cookout events, meeting and honoring Fearless Foodies across the country. But we wanted to ensure ALL our followers felt acknowledged and celebrated for their ballsy approach to the foods they love. So we created a poster series they could see themselves in – literally.
TUMS fans Fear No Food. They guffaw in the face of the super spicy, the uber cheesy, and the doubly deep fried, because the real, fast relief of TUMS always has their back. And their esophagus. So we wanted to celebrate all the mealtime monsters in our follower base with a poster series in their insane honor.
FACEBOOK:
•Total Reach: 3,480,633
•Total Impressions: 4,797,593
•Total Engaged Users: 166,186
•Average Engagement Rate: 5%
TWITTER:
•Total Promoted Impressions: 4,471,107
•Average View Rate: 9.3%
•Average Promoted Engagement Rate: 10%
