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From the 8th Annual Shorty Impact Awards

Paramount+ Brand: RuPaul's Drag Race: BTS Queens at the CMT Awards

Entered in LGBTQ+, Short Form Video

Objectives

From rehearsal to the red carpet, backstage to final performance, Paramount+ showed the impact of the drag queens at the CMT Music Awards - a performance that had never happened before.

Strategy and Execution

Paramount+ captured interviews while the queens were getting ready, BTS footage of rehearsals, and performance clips with RuPaul's Drag Race drag queens, Jan Sport, Kennedy Davenport, Manila Luzon, and Olivia Lux as they made a statement with Kelsea Ballerini on stage.

Results

Through this video piece, Paramount+ showed support for the LGBTQIA+ community in the face of discrimination, as the queens performed in the face of the Anti-Drag and Anti-LGBTQIA+ legislation sweeping across the country.

Media

Entrant Company / Organization Name

Paramount+

Links