THE 14TH ANNUAL SHORTY AWARDS

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From the 4th Annual Shorty Social Good Awards

NO PLACE FOR MUSLIMS IN INDIA

Entered in Human Rights

Objectives

Indian PM Narendra Modi is often praised for the country's economic successes, but in the shadows religious violence and repression are on the rise. More than 10,000 people have been killed in Hindu-Muslim violence since the Partition of India in 1947. We met people in communities that are deeply affected by this rift and dove into the history of the conflict; this video aims to unpack the complexities of this tenuous situation before it escalates further. 


 

Strategy and Execution

We have opinions. We have empathy. We see the ridiculous and we strike back with satire. We question. We doubt. We check the facts. And then we climb up onto our soapbox and we make our voices heard. Loud and clear. 

We start by meeting a family directly affected by the current political turmoil. As we hear their story, another perspective is unveiled. We investigate the rise of the sociocultural tension by going back in time and exploring the historical aspects of this complex issue. 

With over 176K Page followers, over 129K likes and a weekly reach of 2 million Facebook users, we create content that inspires change by highlighting the world’s crised and offering concrete solutions.

We are Maffick: a boisterous celebration of our beautiful world –

and all of its (crazy/fucking complicated) stories

WE ARE shareable stories that matter. Stories that grab you by the brain and get inside your head. Stories that challenge what you think you know about how the world works, and how you work in it. Stories that change you.

We ARE NOT cable news. We are not partisan. We are not politically correct. We are not an echo chamber. We’re bigger than “both sides of the story.” We know there are more sides than two.


 

Results

Impact result

“NO PLACE FOR MUSLIMS IN INDIA” has amassed more than 48K views, with 187K people reached and almost 23,000 people engaging with likes, comments and shares. It has also been recognized by the ICNA Council for Social Justice.


 

Media

Video for NO PLACE FOR MUSLIMS IN INDIA

Entrant Company / Organization Name

Maffick

Link

Entry Credits