THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 4th Annual Shorty Social Good Awards

Generation Beyond

Entered in Education

Objectives

Generation Beyond is a first-of-its-kind, national education program designed to inspire the next generation of innovators, explorers, inventors and pioneers to pursue STEM careers through the lens of space exploration and aviation. Travel behind the scenes of Lockheed Martin with virtual field trips designed to meet teams doing cutting edge work. Learn about their careers and bring STEM to life with interactive activities and classroom resources developed by Discovery Education.

Strategy and Execution

In 2018, Generation Beyond launched the High School Aviation content that featured:

Results

Since the entire Generation Beyond program started in 2016, it has reached more than 5,685,952 students, with the Aviation curriculum reaching approximately 1,250,996 students since its own launch in October 2018. In 2018 alone, 125,000 students interacted with Aviation program videos and an estimated 281,000 students tuned in to the Aviation virtual field trip.

Media

Entrant Company / Organization Name

Discovery Education

Links