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Valley Forge Revolutionary 5-Mile Run

Entered in Social Movement

Objective

The Valley Forge Tourism & Convention Board (VFTCB) started the Valley Forge Revolutionary 5-Mile Run at Valley Forge National Park 13 years ago to help raise money to support the park and its programming. The park is known nationally and internationally, so the VFTCB feels it's important to promote this gem of a destination.

Strategy

The VFTCB promoted the race on social media, on its website, and through print and digital advertising to garner participation from runners, walkers, and sponsors. All proceeds from the event benefit the park.

A unique challenge for runners of all skill levels, more than 1,500 runners participate in this one-of-a-kind event each year.

Runners trek the five-mile, USATF-certified, closed course that follows the Joseph Plumb Martin Trail, and traverses the scenic and hilly terrain of the park with steady climbs and descents, a mix of roads and trails, and ends with a tough uphill climb over the final quarter-mile to the finish line at the park's Visitor Center.

Named an Event to Watch in 2017 by SportsEvent Magazine, Rev Run is sanctioned by the Mid-Atlantic USA Track & Field, and is part of the Mid-Atlantic Grand Prix. The event also includes a three-mile walk, which is open to all ages, strollers, and leashed dogs along the Joseph Plumb Martin Trail.

Cash prizes are awarded to the top three overall male and female winners. Custom medals were also handed out to the top three finishers in each age bracket.

The Park also has a significant economic impact on the region, contributing $30.7 million and 540 jobs to the local economy in 2016.

Results

Last year, the run raised a record-breaking $54,000. Since the inception of the Rev Run in 2005, the VFTCB has given back more than $300,000 in support to Valley Forge, a site that attracted 2.2 million visitors in 2017. In 2018, the run raised $55,000.

Funds raised are part of various infrastructure improvement projects and programming to enhance visitor experience:

Media

Produced by

Valley Forge Tourism & Convention Board

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018