THE 14TH ANNUAL SHORTY AWARDS

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From the 3rd Annual Shorty Social Good Awards

Social Good Summit 2017

Gold Honor in Live Events

Objectives

The intersection of technology and new media has redefined our understanding of human progress. In the midst of this rapidly changing world, the Social Good Summit focuses on where we're headed. Held annually during the United Nations General Assembly week, the Summit seeks to unite a lively community of global citizens and progressive thought leaders around a common theme: #2030NOW. A dynamic exploration of the world we want to live in by 2030, the Social Good Summit explores how through connectivity--both technological and cultural--we have the potential to make the world a better place.

Strategy and Execution

The Social Good Summit is truly a collaborative effort that relies on the strength of the partnership between Mashable, the UN Foundation, the UN Development Programme and the 92nd Street Y. The Social Good Summit is a direct response to traditionally closed-door talks during the United Nations General Assembly, providing an alternative, public forum to talk about global issues with the people who are most affected. In an effort to best democratize the social good conversation, the Summit is livestreamed into 7 different languages; and in 2017, the Summit incorporated American Sign Language translation as well.

Mashable's year-round coverage of social good and technology's impact on culture fuels the content and programming of the annual Social Good Summit. Like Mashable's Social Good section, the Summit doesn't simply point out inequality, but it highlights the people and ideas working to change it. Mashable's Editorial team leads coverage of the Social Good Summit's onstage conversations, while Mashable's Experiential Marketing team leads production and coordination of the event. This includes, but is not limited to recruiting speakers, managing sponsors, event promotion, guest registration and vendor management.

The United Nations Foundation works to connect the United Nations with the world. This mission sees no bigger stage than that of the Social Good Summit, where heads of state and UN officials are granted the opportunity to directly address a cross-cultural global audience. Utilizing its partnerships with businesses, NGOs, media companies and more, the UN Foundation is key in curating the conversations had onstage.

The UN Development Programme plays a crucial role in making sure that the Social Good Summit is truly a global conversation. In working with its office network in nearly 170 countries and territories, the UN Development Programme connects the tentpole Summit in New York, with local meetups happening across the globe.

The 92nd Street Y, a world-class cultural and community center, serves as the physical home of the Social Good Summit. Hosting nearly 1,200 in-person attendees, and 500+ bloggers/journalists during this day-long Summit, the 92nd Street Y continues to extend its contributions to social good through initiatives such as #GivingTuesday, and the Belfer Center for Innovation & Social Impact.

Results

Hosting nearly 40 sessions throughout the day and representing 21 countries onstage, the 2017 Social Good Summit continues to shine a light on all 17 of the Sustainable Development Goals uniting the conversation using the hashtag #2030NOW.

The 2017 Social Good Summit was the most successful event in its eight-year history, with 2.1 billion social impressions, 60,000+ livestream views, 1,200 live attendees, and meetups in 70+ countries around the world.

The Social Good Summit's reach and audience is large and continually growing, with increased recognition as a leader in the social impact event space. The Summit has been recognized as one of the industry's "most innovative meetings" for its ability to engage audiences across industries and cultures, and has now become a staple of UN General Assembly Week, and the kick-off of Global Goals Week.

Media

Video for Social Good Summit 2017

Entrant Company / Organization Name

Mashable, United Nations Foundation, United Nations Development Programme, 92nd Street Y

Links