All net profits from the purchase of any Laura Lee x ColourPop product will go towards Best Friends Animal Society®, a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America's shelters. Through their NKLA initiative and all across the country, they're working to Save Them All®.
ColourPop is very passionate about animals and do not condone animal testing or commission third parties to do so on our behalf. We pride ourselves on being cruelty free, 100% fur baby friendly, bunny approved and only test our products on humans. As a brand that was born, raised and made in the City of Angels, we are proud to be part of the movement to Save Them All and support such an amazing cause through our community.
This campaign exceeds our expectations nearly every year. This year we went into the campaign with a goal of doubling our donation from last year taking it from $100k to $200k, which we surpassed!
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