THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 3rd Annual Shorty Social Good Awards

In The Know Innovation by AOL

Finalist in Facebook

Entered in News & Media, Video, Video Series

Objectives

In The Know Innovation by AOL is focused on highlighting the foremost in innovative technologies and products. The Facebook page has videos that have covered everything from needle-less diabetes devices to products that help reduce water usage and more.

Strategy and Execution

Our strategy from the get-go with this Facebook show page has been to listen to the audience and to serve them the best innovation and technology content that we can. We've focused on filming and creating content that highlights these ideas.

Results

In The Know Innovation by AOL is one of the top 10 Facebook pages in the world, with over 5 billion video views since launch. We successfully exceeded our expectations and millions of people every day continue to see the videos that are posted on the page.

Media

Video for In The Know Innovation by AOL

Entrant Company / Organization Name

Oath, Inc.

Links