Congrats Social Good Finalists! See the list

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

#TexansCare Volunteer Day

Finalist in Sports

Entered in Multi-Platform Campaign

Objective

  • We hosted volunteer opportunities at 7 locations across the city – SEARCH's House of Tiny Treasures, Houston Food Bank, Boys & Girls Club - Spring Branch, YMCA Camp Cinco, Catholic Charities, BakerRipley, Habitat for Humanity
  • Over 2000 Houstonians were registered to volunteer throughout Houston, our largest Texans Care Volunteer Day ever
  • This initiative was born out of the desire to deepen our relationship with our fans and for us to get to know our fans on a personal level all while doing great things TOGETHER for Houston.
  • This is just another way for our players, cheerleaders, Ambassadors, and staff to all show support for the city that has supported us.
  • Strategy

    Using Texans players and celebrities as ambassadors, our goal was to tell the story from every location we participated on during that day. The theme this year was to show our fans that this event takes place all over the city, and to let our players narrate the day's events.

    In addition, we encourage all participants to use #TexansCare on their social channels as well, adding amplification to our efforts and make the day feel like it was taking over the whole city.

    Results

    Media

    Video for #TexansCare Volunteer Day

    Produced by

    Houston Texans

    Links

    Entry Credits

    About the Shorty Awards

    The Shorty Awards honor the best of social media.

    Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

    The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.