THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 2nd Annual Shorty Social Good Awards

DIGITAL FASHION WEEK

Finalist in Fashion, Beauty & Luxury

Objectives

Digital Fashion Week aims to globalise local talents in the Fashion Industry.

Strategy and Execution

Digital Fashion Week is the only dedicated marketing platform to empower and redefine fashion weeks bringing them to greater heights using technology and creative marketing solutions / ideas, since its inauguration in 2012.

Tapping on technologies such as LIVE streaming, 360 virtual reality, LIVE interaction, multiple camera LIVE feed from different locations allowing fashion lovers to access the full fledge of fashion week's activities, from behind the scene, rehearsals as well as shoppable runway collaborations.

DFW collaborating with global industry supporters such as British council, Business France, Siam Group have supported more than 100 independent designers in gaining footing in the region and Europe to date and has created many successful campaigns reaching out to more than 1 billion eyeballs globally over the past 5 years through broadcast and online channels collaborations.

Several key campaigns such as #DFWinsiders a collective of global trendsetters who are chosen to give the insights of the fashion weeks and designers from their point of view. On the other hand DFW collaborates with Facebook for #DFWuncut, a LIVE weekly series to give viewers a fresh perspective of designers and industry personalities.

DFW currently empowers 3 countries Singapore, Indonesia (Jakarta) and Thailand (Bangkok) with Bangkok International Fashion week since 2014. Promoting respective countries fashion designers by uniting them through exchange program and showcasing them on online platform www.DigitalFashionWeek.com

Results

We garnered great exposure and awareness across several markets regionally and internationally through our global partnerships (e.g. Singapore, Thailand, Indonesia, UK, USA, France and Italy). Allowing our participating designers to ride on this success and grow their brand on a global scale.

Media

Video for DIGITAL FASHION WEEK

Entrant Company / Organization Name

DFW CREATIVE

Links

Entry Credits