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Saylor for Netflix's "One Piece" Surprise Bedroom Makeover

Entered in Vertical Video

Objective

To support Netflix's "One Piece" (and connect with its mega fanbase), Saylor surprised one very lucky young fan with an epic bedroom makeover themed entirely around the series.

Our goal? To turn one small bedroom into Monkey D. Luffy's pirate ship!

Strategy

How is it possible to carry out a top-to-bottom bedroom makeover on the other side of the country, knowing you have less than 2 days to execute? Meticulous planning from our director, production team, interior designer, and everyone who touched this project.

The focal point of the room was the bunk bed, which provided an incredible opportunity to turn this space into an adventure-ready pirate ship. From nautical-themed drawer pulls to the big red bow on the door styled to represent the Netflix logo, no detail was spared.

It took months of pre-production (and many hours of execution) but ultimately we were able to pull off the entire makeover in just 48 hours!

Results

"I’m 18 and I would totally swap rooms with him lol"

"Bro I want that room so freaking bad I would KILL for the bed"

"I NEED THAT ROOM"

Ultimately, the production was well worth the work because not only was the young fan and his family thrilled, but fans went nuts. 

The video garnered over 1.3 million views and 16,000 likes on Instagram and YouTube from "One Piece" fans who appreciated all the attention to detail.

Media

Video for Saylor for Netflix's "One Piece" Surprise Bedroom Makeover

Entrant Company / Organization Name

Saylor, Netflix

Links

Entry Credits