THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Good Burger 2 - Lip Sync Series - Ed & Dex Meet, Can You Get That Through Your Head, Josh Server Cam

Entered in Video Series

Objective

If you were a 90’s Nickelodeon kid, Kenan and Kel hold a special place in your heart. It had been 25 years since the original Good Burger was released, and we celebrated this reunion with a walk down memory lane by inserting Good Burger into the social zeitgeist organically and nostalgically.  

Strategy

We utilized iconic soundbites from the original film and had the cast reenact the scenes with a social-first execution. Not only did we unlock happy memories for many 90’s kids and teens, but we introduced the franchise to a new fanbase altogether and established Good Burger 2 as a film for the whole family.

Results

We garnered 8.6M+ views and 994k+ engagements, all organic, across these three posts. We boosted positive fan sentiment around the nostalgia generating massive fan engagement and excitement around the IP.

Media

Entrant Company / Organization Name

Paramount+ with SHOWTIME

Links

Entry Credits