The objective of creating journalistic reels about the Reis series was to bring the public closer together. As it is a series based on biblical content, we realized that people had difficulty creating this approach.
Firstly, we thought about the reels format because it is more attractive to social media consumers. Before conducting interviews with the actors, we already planned each reel format, which subjects would be covered and which historical moments would be explained.
We also produced reels based on special chapters of the series, explaining the entire biblical and historical context that that scene represented.
We had great growth on social media for the Reis series after the introduction of these Reels. The much-desired rapprochement between the public and the series, with the actors and even with the authors grew over the episodes and seasons.
