To inform and get viewers excited about an Alhurra Investigates episode that examines the controversy surrounding the return of ISIS women to their home countries after the collapse of the terrorist organization.
By using dramatic footage from the episode and weaving in the women’s own words, the Creative Services team created a dramatic 45-second fast-paced promo that is riveting and draws the viewers’ interest.
The promo on its own received 2.8 million views and more than 750 comments on Facebook, with many people wanted to comment on this controversial topic and drawing even more attention to the program.
