Objectives

Much of what IBM offers is not seen with the naked eye, and therefore our clients are unaware of our expertise and solutions. We had an opportunity to present our solutions through the lens of our client–and how it will enable them to meet their customer expectations of today.

Strategy and Execution

Created an interactive experience that holistically displays IBM’s breadth and depth of industry expertise and innovative technology in scenes that are familiar to the audience. The points of interest host inspiring and humanizing stories of problem solving, success through re-invention and working smarter, while also linking to our must win solutions.

Results

• 59% ER and top performing asset on IBM's Data and AI site
• 38.2% ER during Think 2020 and Organic channels 
• 8 min average time spent on the site 
• This campaign brough localization to the next level. Japan, France, Latin America, and Spain have all co-created and localized the experience.

Media