Our friendly neighborhood Spider-Man is going on a European vacation and wants to take you along for the journey! As part of the SPIDER-MAN: FAR FROM HOME Teaser Trailer launch, we engaged fans and built excitement by swinging them through an interactive experience on Instagram Stories.
Knowing that Peter Parker, MJ and their friends are all about “IG Stories,” we wanted to bring the Teaser Trailer directly to them and Spider-Man fans. The movie handle debuted an interactive version of the Teaser Trailer where fans were able to vote, swipe and engage with each video story, guiding Peter through his journey to Europe, ending with a “Swipe Up” to watch the full piece.
Over the course of 24 hours, the interactive Instagram Stories garnered over 2 million unique impressions. Fans were ecstatic for Peter’s return to the big screen, and this unique creative approach took their excitement above and beyond.
