THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 12th Annual Shorty Awards

Life At The Ridge: Outlander Atmospheric Rooms

Entered in Long Form Video

Objectives

For Season Five of Outlander we wanted to give our dedicated fan base a new way to experience the show's universe, irrespective of specific favorite characters or plots. But how to provide a unique entry into a world centuries in the past while making it relevant to their lives today?

Strategy and Execution

By highlighting a number of quintessentially Outlander locations with dynamic auditory ambiance, our fans are able to stream custom soundscapes that make any day a day spent at Fraser's Ridge. These pieces were crafted to be highly rewatchable to pair with chores, studying, moments of focus, or relaxation.

Results

The fan sentiment to this series of videos was overwhelmingly positive, even though the content featured no talent nor relevant plot points and was exponentially longer than most high performing content across platform. Fans continue to offer comments stating when they like to incorporate these into their daily lives, appreciating the added value of these intricately crafted audio experiences. 

Media

Entrant Company / Organization Name

STARZ

Links

Entry Credits