WATCH THE 10TH ANNUAL SHORTY AWARDS POWERED BY DIRECTV NOW YAY!

10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

How a 225-Year-Old Gin Brand Set Out to #CauseAStir

Entered in Wine, Beer & Spirits

Objective

Plymouth Gin is:

  • One of the top-selling gin brands in the world
  • One of bartenders' preferred gins for a Martini
  • Made in one distillery, on one still, with a heritage dating back to 1793
  • The most referenced gin in the iconic Savoy Cocktail Book and the gin used in the first Dry Martini


Q: How will Plymouth Gin establish the strongest digital presence of the top-selling gin brands?

A: By being disruptive.


Our Goal: Let's #CauseAStir

  • Curate an unparalleled gallery of consistent, compelling original photography
  • Establish the Martini as the brand hero (in a sea of gin and tonic)
  • Highlight the people making, mixing and enjoying the brand – with an emphasis on the bartender
  • Showcase the unique consumer lifestyle and insert the brand into it
  • Capture and speak to the local audience – in addition to the sizable inherited international following
  • Be the most followed gin brand on Instagram? Turns out that can be bought – but you can't buy authentic engagement.

Here's another way to #CauseAStir: order a Plymouth Martini…

Strategy

How to #CauseAStir:

Results

From October to December 31, 2017, Plymouth Gin:

So, how did we do – in just 3 months of management?

Instagram:

Facebook:

Media

Produced by

Ford Media Lab, Plymouth Gin

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018