THE FINAL DEADLINE FOR BRANDS & ORGS IS THURS FEB 22 ENTER NOW

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Nickelodeon Instagram Polls

Entered in Polls & Surveys

Objective

Nickelodeon was looking to tap into the discussions that teens were having online in a fun and personable way. We had noticed that every year certain holidays, relatable moments, and other trends would bubble up. These were great moments for Nickelodeon to naturally become a part of the conversation. Polls presented a great opportunity to increase the brand's Instagram engagement and give our fans the opportunity to express their opinions.

Strategy

We began by researching the abundance of holidays (everything from Christmas to Doughnut Day), looking at various trend trackers, and listening to fan comments. Through this we were able to sketch out a calendar of weekly polls that we felt the Nickelodeon audience could relate to, as well as leaving room for any trends that might pop up unexpectedly.

We also worked with our design team to create a custom poll template that encouraged fans to vote by commenting with fun, relevant emojis. We tried out a variety of poll styles including static JPGs and an assortment of video templates, making little tweaks throughout the year to smooth out the user experience and encourage more engagement.

Each poll utilized Nickelodeon characters (animation and live action) to describe the poll options and was nestled in a border that matched the network's on-air style guide. The polls were funny, seasonal, and occasionally resulted in an on-TV pay off that could be viewed through an TV bumper or within a show like the Kids' Choice Awards - giving fans the pleasure of seeing their votes actually count for something.

Results

The polls were a huge success! In the beginning of the year, when we first started testing, our polls were receiving an average of 27K engagements and 204K impressions per post. By the end of 2017 we were getting an average of 51K engagements and 340K impressions per post - an 85% increase in engagement and 66% increase in impressions!

Media

Produced by

Nickelodeon

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18